SOUTHBURY, Conn.--(BUSINESS WIRE)--Mamas & Papas®, one of the world’s leading baby retailers, has partnered with Liberty London, the recognized global leader in print design and textile innovation, to create an exclusive collection of strollers, coordinating accessories, and classic toys in iconic Liberty prints. The pattern for the strollers and coordinating accessories is a hybrid of Liberty’s iconic Caesar and Ares prints and has been especially created for this special edition collection.
The exclusive range from two great British brands combines the trendy, forward thinking style of Mamas & Papas with the British heritage of Liberty. Liberty London has inspired shoppers with their unique blend of luxury and eccentricity since 1875, and this collaboration fuses its world-famous prints with Mamas & Papas’ innovative, parent-approved designs. The stunning collection offers luxury features like printed chest pads and leather handles, as well as delicate detailing and distinctive printed lining, bringing Mamas & Papas’ chic strollers to a whole new level. Everything in the range, from the strollers to the vintage-inspired rocking horse, proudly bears a Liberty logo.
“We are proud to be collaborating with a world-class brand like Liberty London to bring their unmistakable style to our products,” said Amanda Scacchetti, Product Development Director and daughter of Mamas & Papas’ founders. “Liberty’s long British heritage and reputation for unique hand-drawn designs makes them the perfect partner for a collection of iconic and distinctive patterns to elevate our premier strollers.”
The Special Edition Liberty collaboration will include the Urbo2 stroller and coordinating bassinet, Armadillo Flip XT stroller and coordinating bassinet, Reversible Stroller Liner, Knitted Blanket, Rag Doll, and a Rocking Horse. The collection will be available today at specialty retailers across the country.
Known for creating products that add simplicity to parents’ daily routines, Mamas & Papas has been trusted by parents in the U.K. for more than 30 years. Mamas & Papas tests every product with real families before they hit the market. For the latest product news and more, please go to mamasandpapas.com and visit the brand on its Facebook page.
About Mamas & Papas
Mamas & Papas, Britain’s favorite baby brand, was established in 1981 by Luisa and David Scacchetti, young parents seeking baby products that were modern and practical for everyday use. More than thirty years later, their daughters, Amanda and Olivia, parents themselves, serve in directorial positions to ensure that each product is designed with parents and children in mind. Based in Yorkshire, England, the company heavily invests in research and product development to create the most unique, useful and high quality products possible. Mamas & Papas’ award-winning products are beloved by parents around the globe. Most recently, the brand’s Armadillo family of strollers have received top product awards from The National Parenting Center, National Parenting Publications Awards, The Bump, and Cribsie. For more information about Mamas & Papas, please visit mamasandpapas.com.
