NEW YORK--(BUSINESS WIRE)--KOSÉ Corporation (TSE:4922) to launch DECORTÉ, its prestige luxury brand of innovative skin care and color, in an exclusive distribution arrangement with Saks Fifth Avenue. Plans are to roll out in Saks Fifth Avenue locations across the US and Canada in spring 2016 along with an ecommerce presence on saksfifthavenue.com. Supermodel Kate Moss will appear as the brand ambassador and face of DECORTÉ with a multi-year contract.
“We are thrilled to launch our coveted DECORTÉ brand exclusively in Saks Fifth Avenue, an entity known for luxury, taste and elegance,” said Kazutoshi Kobayashi, President and CEO, KOSÉ Corporation. “Being a skin care leader in Asia for so many years, we are excited to finally introduce American women to our revolutionary products which combine nature, wisdom and advanced science to reinvigorate skin and enhance natural beauty.”
Emphasizing this partnership, Kate Oldham, Senior Vice President/GMM, Beauty, Saks Fifth Avenue adds, “At Saks, we have built a solid reputation as the preeminent leader in best-in-class skincare. DECORTÉ is a perfect complement to Saks, bringing the best of Japan’s technology and the industries’ highest standards of quality.”
Ms. Moss became an instant fan and stated, “I can really see a difference in my skin since I started using DECORTÉ. These products are amazing – I want more!”
Considered one of Asia’s best-kept secrets, DECORTÉ skin care is widely popular for combining the ancient practice of Eastern Medicine with techno-innovation science. With over ten years of product development and partnership with Nobel Prize winning laboratories, each DECORTÉ skincare formula will include Vi-Fusion™ – a radical new approach that works to holistically strengthen, regenerate and empower skin on multiple levels to unleash its natural life-force from within.
Ms. Oldham will join Mr. Kobayashi for the announcement today at a media event with a special meal created personally by renowned Chefs Jean-Georges Vongerichten and Cédric Vongerichten at the Perry St restaurant in New York City.
ABOUT KOSÉ CORPORATION
KOSÉ Corporation was founded in 1946 by Kozaburo Kobayashi with a vision and passion to provide people with dreams and hope during the post-war period. Today, with over 6,600 employees, KOSÉ continues the legacy of its founder with a commitment to its customers of creating quality products that exceeded expectations. With research and innovation at its core, KOSÉ has over 800 registered patents and a portfolio of 36 brands that sell to multiple channels across Asia; including department stores, specialty stores, drug stores and direct.
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 38 full-line stores in 22 states, five international licensed stores and saks.com, the company’s online store.
