PURCHASE, N.Y.--(BUSINESS WIRE)--A night of unforgettable music and Priceless Surprises is in store for MasterCard cardholders when Gwen Stefani arrives in New York City for an exclusive performance at Hammerstein Ballroom at The Manhattan Center on Oct. 17.
This is the second show Stefani will perform for MasterCard cardholders as part of the company’s partnership with the singer, which kicked off with a concert at the Orpheum Theatre in Los Angeles on the eve of the 57th GRAMMY Awards®. Tickets to this one night only Gwen Stefani performance will be available for purchase for select MasterCard cardholders beginning September 16 through Ticketmaster. For more information regarding the general public on-sale date and time as well as ticket availability, visit Priceless.com/NY.
MasterCard and Stefani joined forces in December 2014 and have been surprising cardholders across the U.S. with everything from show tickets to the opportunity to spend the day with Gwen herself. The payment technology company debuted an ad with the singer featuring her song, Spark The Fire. The spot exemplifies what the MasterCard platform is about: surprising cardholders with unbelievable experiences while also inspiring them to give and share their own Priceless Surprises whether they’re paying with traditional credit, debit or prepaid cards or using innovative mobile payment options.
“Working with MasterCard to surprise my fans and deliver something truly unique and unpredictable has been a really special part of this year,” said Stefani. “I look forward to another amazing experience on stage in New York.”
“The Priceless campaign has evolved over time—from celebrating priceless moments and enabling priceless experiences, to providing Priceless Surprises across our cardholders’ passions, whether that be travel, sports, arts or culinary,” said Raja Rajamannar, chief marketing officer, MasterCard. “Working with premiere artists like Gwen Stefani helps us deliver the unexpected for those who are passionate about music.”
Learn more about Priceless Surprises at www.PricelessSurprises.com.
About MasterCard
MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news.
