NEW YORK--(BUSINESS WIRE)--NIRAV MODI, the international luxury jewelry brand originating in India, celebrated the opening of its New York boutique last night with a grand launch attended by Hollywood and Bollywood celebrities, style influencers and some of New York City’s most elite. The fourth retail boutique for the brand, and first in the U.S., is located on New York’s Madison Avenue “Gold Coast” and houses some of the world’s most coveted jewels adorned with exceptional diamonds and precious gems.
Academy Award- and Golden Globe-nominated actress Naomi Watts; high fashion model Coco Rocha; award-winning Indian actress and model Nimrat Kaur; and Indian-American model, actress and Bollywood star Lisa Haydon attended the official opening party and red carpet at the NIRAV MODI boutique. Later in the evening, they joined the brand’s founder Nirav Modi and other socialites, celebrities and style influencers at a private dinner, where celebrity DJ power couple Hannah Bronfman and Brendan Fallis entertained guests with a set list that had the room bursting with excitement.
“Establishing a presence in the United States is a key milestone of our growth strategy as a leading international luxury brand,” said Nirav Modi, founder of the namesake brand. “The sophisticated American woman will recognize, as soon as she enters the boutique, that the entire experience is designed to pay tribute to her beauty, and to reflect and reveal her inner radiance.”
Leading up to the New York grand launch, NIRAV MODI displayed the renowned Maharani diamond necklace and earrings set, valued at $1.65 million dollars, in the window, setting the stage for the kind of luxury items now available at the boutique. Visitors to the store will discover a full selection of exquisite NIRAV MODI designs, including the Jasmine necklace from the Fluire collection (over 65 carats of briolettes and jasmine cut diamonds mounted in 18K white gold), the signature NIRAV MODI Embrace bangles and rings with their unique expandable feature (available in 18K white, yellow or rose gold) and the Mughal collection.
The store’s luminous space has an elegant and polished environment through which visitors are instantly transported to a world of marvels. The interior features a hand-crafted paper art window frieze reflecting all iconic NIRAV MODI collections, as well as an original hanging Bridal counter that epitomizes the quest for lightness and harmony present in all NIRAV MODI jewels.
NIRAV MODI prides itself on creating jewelry that brings together the finest stones, set in a signature style that employs the most minimal amount of metal, allowing the gems to radiate from every possible angle and giving each jewel an eternal shine. Lauded at international auctions, NIRAV MODI is the first Indian jeweler to have been on the cover of both Sotheby’s and Christie’s catalogs.
The New York NIRAV MODI boutique joins existing locations in New Delhi, Mumbai and Hong Kong. For more information, please visit www.niravmodi.com
NOTES TO EDITORS
For a full range look book, imagery and spokesperson interviews, please contact M&C Saatchi PR: niravmodi@mcsaatchi.com / +1 646 619 2815.
ABOUT NIRAV MODI
NIRAV MODI jewels are inspired by nature, travel and art, with every collection having an exquisite story to tell. Each piece represents a unique expression of Indian heritage, encouraging the embracement of a different culture. Over 100 years of family diamantaire legacy have helped create NIRAV MODI’s eponymous brand. Nirav Modi’s commitment to quality, originality, style and innovation are driven by his relentless desire to push the boundaries of excellence, and has resulted in unique setting techniques and globally patented diamond cuts. Enter and explore the world of NIRAV MODI at www.niravmodi.com.
