LOS ANGELES--(BUSINESS WIRE)--Ree Drummond, the force behind the wildly popular The Pioneer Woman blog, host of her own show on the Food Network, and New York Times bestselling cookbook author is launching an extensive collection of modern country housewares exclusively at Walmart. Featuring tableware, glassware, cookware, bakeware and more, the collection evokes Ree’s fresh and fun country style and joins Walmart’s broad assortment of affordable home and kitchen products. The Pioneer Woman collection includes items for every step in the kitchen – prep, cook, serve, dine and drink!
In partnership with Gibson Overseas, Inc., a leading producer of tabletop and houseware items, Ree’s collection will launch exclusively on Walmart.com starting Sept. 1 and in Walmart stores beginning on Sept. 14. With colorful hues and brilliant florals, the items have a true sense of Ree’s rustic flair. The Pioneer Woman collection showcases playful mix-and-match tableware that makes hosting a breeze. The cast iron cookware and durable Dutch ovens combine functionality and style to cater to home cooks everywhere. Additionally, the collection’s pressed glass goblets and tumblers are sure to shine in any tablescape! With competitive pricing and ease of use, The Pioneer Woman collection is a great addition to Walmart’s wide array of kitchen must-haves.
“With Ree’s powerful presence and eye for beautiful details, we are thrilled to be working hand in hand with her to create a high-quality and practical collection,” said Sal Gabbay, CEO of Gibson. “The Pioneer Woman essence is present in every piece in the line, and we look forward to its debut at Walmart.”
“Walmart is delighted to be the exclusive home of The Pioneer Woman collection throughout the holiday season,” said Shelley Huff, vice president of cook, dine kitchen electronics for Walmart U.S. “This collection is an exciting, fresh line of kitchen and tableware that has something for everyone – the charm for small family dinners, the style for entertaining friends and the great quality for serious cooks.”
The Pioneer Woman collection will retail from $1.99 - $99 in Walmart stores nationwide and Walmart.com in September 2015. For more information on The Pioneer Woman collection, please visit www.walmart.com/thepioneerwoman.
About Gibson Overseas, Inc.
Gibson Overseas, Inc. is a global fourth generation company and leader in the tabletop and housewares industries. For over 30 years, the company has provided the world’s leading retailers with the Gibson Everyday (now Gibson home), Gibson ELITE, and Elite Couture brands. Gibson’s style leadership is widely available as a private label resource and through license partnerships with global brands.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere -- in retail stores, online, and through their mobile devices. Each week, more than 250 million customers and members visit our 11,202 stores under 71 banners in 27 countries and e-commerce websites in 11 countries. With fiscal year 2014 sales of over $473 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
