MINNEAPOLIS--(BUSINESS WIRE)--When the calendar page turns to September, there are a few things to count on. Fall is in the air, football season is kicking off and the Dairy Queen® system, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, is serving up the quintessential season-inspired treat.
Beginning August 31, the Dairy Queen system will bring back a Fan favorite, the Pumpkin Pie Blizzard® Treat, so popular it will be featured as the Blizzard of the Month flavor for two consecutive months.
Available at participating Dairy Queen and DQ Grill & Chill® restaurants, the Pumpkin Pie Blizzard Treat is a smooth and creamy combination of pumpkin pie pieces blended into classic DQ® vanilla soft serve, crowned with whipped topping and nutmeg. Blizzard Treats are so thick they are served upside down in four sizes, including the popular Mini. They also can be served in a waffle cone.
“Pumpkin is the flavor of the fall season, and we were one of the first who began serving up our Pumpkin Pie Blizzard Treat in 1991 long before it became a mainstream cultural phenomenon,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Part of the allure is that it’s a limited-time-only flavor. Our Pumpkin Pie Blizzard Treat is probably the most unique, one-of-a-kind seasonal offering that fans will find. It’s one of the Blizzard Treats that has become part of our brand DNA.”
Many Blizzard Treat flavors, including Pumpkin Pie, can easily be made into DQ Cakes which are perfect for the first day of fall and other special events, such as birthdays and anniversaries.
The Dairy Queen system began blending simple combinations of cookies, chocolates, nuts, fruits and candies with DQ soft serve more than 30 years ago to create the signature Blizzard Treat. The iconic treat has created an upside-down Blizzard culture and since then, one-of-a-kind flavors such as Salted Caramel Truffle and Peanut Butter Cookie Dough Smash have delighted millions of Dairy Queen fans.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.9 million friends and become a friend at facebook.com/dairyqueen.
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,600 locations in the United States, Canada and 27 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.
