GREENSBORO, N.C.--(BUSINESS WIRE)--As retailers brace for the back-to-school rush, Wrangler® Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort™ jeans, a product innovation that promises to make men across the nation more comfortable than ever before. The iconic American denim brand is celebrating over 20 years of dedication from its current endorsees: Dale Earnhardt Jr., Brett Favre and Drew Brees, all loyal brand advocates since 2004, 2007 and 2013, respectively. For the first time ever, these stars will appear in the same seasonal campaign for any one product line, outperforming all previous campaigns tested among consumers.
With Earnhardt Jr.’s racing resurgence and recent engagement, Favre’s induction into the Packers Hall of Fame and commitment to the Favre for Hope foundation with wife Deanna, and Brees’ continued status as an elite NFL quarterback, philanthropist and family man, these ambassadors represent the principles and values that make Wrangler one of the greatest authentic and iconic American brands.
“The message of comfort, quality and durability, backed by tried and true products and endorsees, is what continues to make Wrangler the iconic brand it is today,” said Craig Errington, vice president of marketing for Wrangler Jeans. “By putting the consumer at the center of everything we do, we are producing product innovations that we know meet a real need; and our marketing initiatives are working as we continue to see strong consumer interest.”
This year, Wrangler has seen strong first half revenue performance with a renewed momentum in Jeanswear driven by the success of product innovations such as Wrangler Advanced Comfort™ jeans, as well as the brand’s ability to maintain loyal customers through the age of ephemeral trends and disposable fashion.
Wrangler Advanced Comfort™ jeans are available nationwide and on Wrangler.com. The Fall 2015 advertising campaign can be viewed on the Wrangler Jeans YouTube channel.
For more information, please visit Wrangler.com, or visit the brand on Facebook, Twitter and Instagram.
About Wrangler
Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler® brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. Wrangler Jeans Co.® and Wrangler® Five Star Premium Denim lines are available at value-minded retailers nationwide. For more information regarding the Wrangler® family of authentic clothing or to locate a retailer, visit Wrangler.com, Facebook.com/WranglerJeans, Twitter.com/WranglerJeans, Instagram.com/WranglerJeans or call 1-888-784-8571.
