SAN FRANCISCO--(BUSINESS WIRE)--VerticalResponse®, a provider of online marketing tools for small businesses and a Deluxe Corporation company, has expanded its automation capabilities to include sending a follow-up email to people who may have missed a first email.
The Follow-Up Email feature automatically re-sends the email three or more days later to contacts that have not opened or clicked on the original email. Professional marketers call this segment of the audience “non-responders.”
While email service providers encourage customers to send follow-up emails for best results, the process has always been a manual one which required numerous steps. VerticalResponse’s paid subscribers will now benefit from this process being automated.
“In today’s information overload world, it can be challenging to get the attention of your audience when sending a single email,” explained David Shiba, VerticalResponse general manager. “This new feature allows our customers to schedule an automatic follow-up email at the same time they are creating their original campaign. Our internal statistics show that customers can generate up to 50 percent more opens by re-sending to the non-responder group.”
VerticalResponse customer Brian Licata of United Activities Unlimited regularly communicates with younger clients, ages 14-24. Many times, his clients miss his original email, so having a chance to re-connect without sending another email on his own is a time-saver.
“A large percentage of our kids will miss or not open the first email they receive from us,” Licata said. “That is thousands of kids needing a follow-up email, which I’ve been sending manually. I love that VerticalResponse automated this process so I don’t have to worry about it.”
This new feature allows small businesses to reach more of their audience, which in turn should generate a greater number of opens and clicks for the email campaign. Paying VerticalResponse customers who use this feature can also view detailed reporting to gauge the lift in results on the reports page.
Additional Resources
For additional information on all of
VerticalResponse products and how to use them as part of an email
marketing program, visit the Product
Updates category on the VerticalResponse blog.
About VerticalResponse
VerticalResponse, a business unit of
Deluxe Corporation, provides a full suite of online marketing tools to
help small businesses connect with their customers on email, social
media, mobile and more. More than 1 million users worldwide have relied
on the VerticalResponse platform to easily create, manage and analyze
their own marketing campaigns, all from a single account.
VerticalResponse is headquartered in San Francisco, Calif. For more
information visit www.verticalresponse.com,
and connect on Twitter at www.twitter.com/VR4SmallBiz and
Facebook at www.facebook.com/verticalresponse.
About Deluxe
Deluxe Corp. is a growth engine for small
businesses and financial institutions. Nearly 4.6 million small business
customers access Deluxe’s wide range of products and services, including
customized checks and forms, as well as website development and hosting,
email marketing, search engine optimization and logo design. For our
approximately 5,600 financial institution customers, Deluxe offers
industry-leading programs in checks, customer acquisition, fraud
prevention and profitability. Deluxe is also a leading provider of
checks and accessories sold directly to consumers. For more information,
visit us at www.deluxe.com, https://www.facebook.com/deluxecorp
or www.twitter.com/deluxecorp.
