CUPERTINO, Calif.--(BUSINESS WIRE)--LaCie, the premium brand from Seagate Technology plc (NASDAQ: STX), today revealed a series of sketches and stories from well-known designer Neil Poulton to commemorate the tenth anniversary of its Rugged™ drive. In an infographic, LaCie™ shared the evolution of its iconic hard drive, from the birth of the concept in 2005, to its surge in popularity with Apple® users, to its ubiquity on movie sets and photo shoots.
“The Rugged was an instant classic,” said Neil Poulton, renowned Scottish industrial designer. “But where we’re going now is more interesting than where we’ve been.”
For the first time, Poulton shared the painstaking process behind the original design. This included countless revisions and some of the challenges with early design concepts. Poulton also looked back at his inspirations for the product designs, including the Spectrum Pursuit Vehicle, the tank-like vehicle from the 1967 TV show Captain Scarlet and the Mysterons, and a basketball.
LaCie highlighted the Rugged drive's tech milestones, showing how this product has been consistently a step ahead of the storage industry. Key indicators include leading speeds and capacities, the latest interfaces, and even biometric access. From 80 GB to 4 TB of capacity and from USB 2.0 to Thunderbolt™, Rugged drive’s history showcases the fascinating evolution of digital storage. To see the design inspiration and technology innovation behind the Rugged drive, visit www.lacie.com/realrugged.
Additionally, LaCie invited fans to share their favorite Rugged drive moments in its photo contest*. Ten lucky winners will walk away with a 4 TB LaCie Rugged RAID drive. For additional details and to enter the photo contest, visit www.lacie.com/realrugged.
ABOUT NEIL POULTON
Neil Poulton (born 1963) is a Scottish product designer, based in Paris, France. He specializes in the design of deceptively simple-looking mass-produced objects and has won numerous international design awards. Poulton is best known for his designs in the fields of technology and lighting design and is often associated with manufacturers LaCie, Artemide, Megalit and Atelier Sedap. Find out more at www.neilpoulton.com.
ABOUT LACIE
LaCie, the premium brand from Seagate Technology (NASDAQ: STX), designs world-class external storage products for Apple, Linux and PC users. LaCie differentiates itself with sleek design and unmatched technical performance. Find out more at www.lacie.com.
Media resources:
- High-resolution images available for download at http://www.lacie.com/us/products/images/index.htm?id=10011
*For official rules, visit http://bit.ly/1JMslBX. Void where prohibited.
© 2015 Seagate Technology LLC. All rights reserved. LaCie and the LaCie logo are trademarks or registered trademarks of Seagate Technology LLC or of its affiliated companies. Thunderbolt is a trademark of Intel Corporation in the U.S. and/or other countries. Other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one terabyte, or TB, equals one thousand billion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions and will not be available for data storage. The export or re-export of hardware or software containing encryption may be regulated by the U.S. Department of Commerce, Bureau of Industry and Security (for more information, visit www.bis.doc.gov). Seagate reserves the right to change, without notice, product offerings or specifications.
