OMAHA, Neb.--(BUSINESS WIRE)--TD Ameritrade, Inc. (“TD Ameritrade”), a broker-dealer subsidiary of TD Ameritrade Holding Corporation (NYSE:AMTD), is today introducing Trade Finder, a breakthrough trading technology that surfaces potential option trades based on client market expectations. Available on Trade Architect®, the award-winning Web-based trading application, clients can breakdown and analyze each potential trade with precision and build confidence along the way with easy to use interactive walk-throughs. Simple explanations describe strategy objectives, and access to help is conveniently located on-screen.
“As a leader in options trading, about 70,000 accounts placed their first option trade with us in the last year,” said Nicole Sherrod, managing director of trading at TD Ameritrade. “Experienced option traders utilize complex option strategies to manage their account in any type of market. Now navigating the options market has never been more straightforward for the novice trader. We’ve simplified what is perceived as a very complicated and difficult learning curve with an innovative new approach.”
How It Works
Trade Finder’s sleek design and innovative functionality moves clients from building a strategy to entering a trade in just a few steps.
- Enter ticker symbol of interest
- Choose the perceived direction the stock is headed and how long it will take to get there
- Select probability of success to balance risk and reward
- Decide how much capital to allocate to the trade
- Click “scan” to display results tailored to the client’s approach
- Breakdown and analyze the risk/reward of any potential trade with rich interactive visuals and the latest voice technology
If clients decide a particular trade is right for them, order entry is just a click away.
To view a short 80 second video demonstration please visit: https://youtu.be/27YgwtGaDko
TD Ameritrade strives to level the playing field for the individual investor with empowering tools focused on education and choices. Trade Finder is the latest example of how TD Ameritrade is using technology to make investing more intuitive and remove barriers.
Trade Finder will be available on the main TD Ameritrade investing platform and on TD Ameritrade Mobile within the year.
Market volatility, volume and system availability may delay account access and trade executions.
TD Ameritrade does not make recommendations or determine the suitability of any security, strategy or course of action, for you, through your use of Trade Finder. Your account is self-directed and any investment decision you make is solely your responsibility.
Options are not suitable for all investors as the special risks inherent to options trading may expose investors to potentially rapid and substantial losses. Options trading subject to TD Ameritrade review and approval. Please read Characteristics and Risks of Standardized Options before investing in options.
Supporting documentation for any claims, comparison, statistics, or other technical data will be supplied upon request.
TD Ameritrade, Inc., member FINRA/SIPC. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. © 2015 TD Ameritrade IP Company, Inc. All rights reserved. Used with permission.
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Source: TD Ameritrade Holding Corporation
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NYSE:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how — bringing Wall Street to Main Street for more than 40 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org)/SIPC (www.SIPC.org)
