DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/vtdvpd/global_market) has announced the addition of the "Global Market Review of Lingerie - Forecasts to 2020" report to their offering.
By 2020, it is estimated that the lingerie market in total will be worth US$30.65bn at retail value, with potential growth of 3.8% over 2015.
Of this value, the bra market will be worth US$16.96bn, the briefs market US$10.23bn, and 'other' lingerie will be worth US$ 3.46bn.
Unit growth will be 27 million extra bras, of which 15 million will be sold in Asia, and 77 million extra briefs.
This is a welcome return to growth for an apparel sector for which performance between 2010 and 2014 was hardly dynamic. However, there are warning bells ringing, particularly for the European market.
According to this latest edition of this perennial report, retailers, except the lingerie specialists, can and should keep their ranges narrow. They should concentrate on being good at something, be it comfort, up to date fashion, sport or sexy glamour, rather than be average or poor at everything.
Other key findings:
- brand shares are static or declining in the developed world
- brand shares are growing in the other regions
- own label is growing everywhere
- anonymous is declining everywhere, as organised retail grows
Key Topics Covered:
Executive summary:
Chapter 1 Lingerie, the product perspective
Chapter 2 Lingerie, the market perspective
Chapter 3 Lingerie, the consumer perspective
Chapter 4 Lingerie, the supply chain perspective
Chapter 5 The world lingerie market, 2015
Chapter 6 The world lingerie market in millions of units, 2015
Chapter 7 The world lingerie market, 2010
Chapter 8 The world lingerie market, 2020
Chapter 9 Timelines and growth percentages between key dates
Chapter 10 Branding and own label issues in lingerie
Chapter 11 Distribution issues, including the internet, in lingerie
Chapter 12 Supply chain issues in lingerie
Chapter 13 Commercial and merger & acquisition issues
Chapter 14 Trends to 2020
For more information visit http://www.researchandmarkets.com/research/vtdvpd/global_market
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