SAN ANTONIO--(BUSINESS WIRE)--Just in time for back-to-school, Visionworks and Davis Vision is launching ‘Let’s Go See,’ a cause marketing initiative focused on raising awareness about the importance of children receiving an annual eye exam. Reports from The Center for Health in Schools show that about 60% of students classified as problem learners have some sort of undetected visual problem.
“Many parents take their children in for routine doctor and dental check-ups, but often wait for their child to express an issue before they take them to an eye doctor,” said Jim Eisen, president and CEO of HVHC Inc., and president of Visionworks. “We want to shift that thinking and ensure that every child in America receives an annual eye exam. Every year.” According to Prevent Blindness, one out of every four kids in the United States has a vision problem, making vision and eye health an issue with which parents need to be aware. “We’re excited to launch this national platform to get the conversation started,” added Eisen.
For the 2015-2016 school year, Visionworks and Davis Vision are committed to donating comprehensive eye exams and glasses to 10,000 children. To jumpstart their Let’s Go See efforts, they will partner with several non-profit organizations to identify those most in need, including Prevent Blindness and Big Brothers Big Sisters.
“Let’s Go See provides a unique opportunity to teach our Littles about the importance of annual eye exams, and to gain access to vision screenings and eye exams, which are vital to their health, education, and confidence in the classroom,” said Pam Iorio, president and CEO of Big Brothers Big Sisters of America. Hugh R. Parry, president and CEO of Prevent Blindness, added, “Thanks to Visionworks, we can help more children avoid becoming one of the many staggering eye health statistics. It’s amazing what can be accomplished when people come together with a vision for a healthy future.”
Through this public awareness platform, Visionworks and Davis Vision will not only work to educate the general public, they would also like the public’s help in nominating children or organizations in need. Those interested in nominating a child, school or organization can visit Letsgosee.net and complete the nomination process. Those who have the means to get their children’s eyes examined can pledge to do so, and share with friends on social media to help further raise awareness of the importance of annual eye exams. To learn more about Let’s Go See, visit Letsgosee.net.
About Visionworks
Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 660 optical retail stores in 41 states and the District of Columbia. Visionworks is committed to providing their customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. All stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Their comprehensive service offerings include contact lens dispensing, in-store labs, which provide one-hour service on many prescriptions at many locations and doctors of optometry at or next to every store. Visionworks also sells contact lenses online at visionworkscontacts.com. For more information about Visionworks, visit www.visionworks.com.
About Davis Vision
Davis Vision has been providing comprehensive vision benefits for 50 years, and currently serves more than 21 million funded vision care members with eye care programs nationwide through a provider network of optometrists, ophthalmologists, and dispensing locations at more than 48,000 points of access, in both private and retail settings. For more information, visit www.DavisVision.com.
Visionworks and Davis Vision are wholly owned subsidiaries of HVHC, Inc.
About Prevent Blindness
Founded in 1908, Prevent Blindness is the nation's leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, or to make a contribution to the sight-saving fund, call 1-800-331-2020. Or, visit us on the Web at preventblindness.org or facebook.com/preventblindness.
About Big Brothers Big Sisters of America
Big Brothers Big Sisters, the nation’s largest donor- and volunteer-supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes such as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children (“Littles”) with screened volunteer mentors (“Bigs”) and monitors and supports these one-to-one mentoring matches throughout their course. The Big Brothers Big Sisters Youth Outcomes Survey substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.
Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization’s 110-year history. With 313 agencies across the country, Big Brothers Big Sisters serves nearly 200,000 children, their families and 200,000 volunteer mentors. Learn more at www.BigBrothersBigSisters.org.
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