SAN FRANCISCO--(BUSINESS WIRE)--PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today announced a partnership with AwesomenessTV, a multi-platform media company that is a global leader in engaging the Gen Z audience. Together AwesomenessTV and PBteen will produce an original six-episode Do-It-Yourself (DIY) series titled Revved Up Rooms, featuring popular YouTube star Meg DeAngelis (MayBaby on YouTube). This will be the first product integration campaign with a home décor brand for AwesomenessTV and PBteen’s first video series featuring a vlogger.
The first episode will debut on AwesomenessTV, on Wednesday, July 15 at 5:00pm PT, with consecutive shows airing at the same time weekly for the following five weeks. DeAngelis will captivate her millions of followers with a new DIY project each episode, showcased within a set styled by PBteen. The series features new PBteen furniture, bedding, rugs, lighting, decorative accessories, wall décor, storage solutions and more, all of which embody Meg's love for bright playful colors and vibrant style. Viewers can enter for a chance to win one of the PBteen rooms featured in the episode, valued as a $2,500 room makeover, by registering on PBteen.com/RevvedUpRooms beginning today through August 31.
“Our initial attraction to AwesomenessTV stems from its impressive reach and influence on the global teen audience,” said Felix Carbullido, Chief Marketing Officer, Williams-Sonoma, Inc. “After meeting Meg DeAngelis, we were impressed by her relatable personality and are delighted she’s agreed to showcase our teen home furnishings in Revved Up Rooms. We can’t wait to share this new content with our existing PBteen customers, as well as engage with additional teens worldwide.”
“At AwesomenessTV our job is to create great content for our highly engaged audiences which is why we paired PBteen with Meg DeAngelis for Revved Up Rooms, an ideal showcase for the brand and its products,” said Beth Greve, Chief Revenue and Partnerships Officer, AwesomenessTV. “Authenticity is critical to reaching Gen Z and Meg has the perfect voice for this series.”
“While we were shooting Revved Up Rooms, I felt like I was living in my dream house! Each set was so bright and full of all my favorite colors,” said Meg DeAngelis. “I can't wait for everyone to see the DIY's and try them out in their own rooms!”
Program Details:
- Don’t miss the first Revved Up Rooms episode debuting on AwesomenessTV on Wednesday, July 15 at 5:00pm PT. www.YouTube.com/AwesomenessTV.
- To check out the PBteen products featured in Revved Up Rooms, including additional details about upcoming shows, visit www.PBteen.com/RevvedUpRooms.
- Explore behind the scenes photos from the shoot on PBteen’s blog, Stylehouse.
- Viewers can enter for a chance to win a $2,500 PBteen room makeover by registering on www.PBteen.com/RevvedUpRooms between July 8 to August 31.
- Follow the show at #RevvedUpRooms to see the latest from the campaign.
- Join us at a local PBteen store on July 17-19 and July 24-26 for Revved Up Rooms viewing and DIY parties.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, We Heart It, Wanelo, and its blog theStyleHouse. Additionally, PBdorm has a dedicated following on Instagram. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 603 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines.
ABOUT AWESOMENESSTV
AwesomenessTV is a multi-platform media company owned by DreamWorks Animation (Nasdaq: DWA) and Hearst Corporation, which has a 25 percent interest. Included under the AwesomenessTV banner are AwesomenessTV, the leading YouTube channel serving the global Gen Z audience; the ATV Network, a community based MCN with over 90,000 channels; DreamWorksTV; Awestruck; Big Frame; as well as consumer products, music, publishing, and branded entertainment divisions. AwesomenessTV also produces television series and theatrical films, such as the No.1 social movie of 2014, Expelled; the AwesomenessTV series and Terry The Tomboy movie on Nickelodeon; and Richie Rich on Netflix. AwesomenessTV was founded by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks). Check out www.awesomenesstv.com.
ABOUT MEG DEANGELIS
Meg DeAngelis, got her start on YouTube when she was 14 and living overseas. This bright young vlogger began by teaching cheerleading and gymnastics, and has now built a brand that tweens and teens absolutely adore! Meg is now a powerful online personality whose content covers all things ‘girly’ lifestyle - fashion, life hacks and DIY. Her peppy spirit and positive attitude lighten up her subscribers' days and encourages them to be confident in themselves.
