STAMFORD, Conn.--(BUSINESS WIRE)--resource® Natural Spring Water today announces the debut of its remodeled bottle made with 100 percent recycled plastic (rPET)*. resource is one of the first premium natural spring water brands to offer a 100% rPET bottle nationwide.
The remodeled resource bottle, available in 700ml and 1L sizes, is produced entirely of recycled plastic*, unlike traditional packaging options used across the beverage industry. With its move to a 100% rPET bottle*, resource hopes to focus attention on the uses of rPET, while reinforcing the importance of bottle-to-bottle recycling and increasing awareness and demand for recycled plastic.
"At resource, we believe that using recycled PET can help increase recycling rates by focusing attention on the value of recycling," said Debora Fillis Ryba, senior manager of sustainability at Nestlé Waters North America. "Nestlé Waters has a strong history of sustainable innovation and product stewardship advocacy, and the 100% rPET bottle aims to continue that legacy by increasing awareness of closed-loop recycling."
Part of the Nestle Waters North America (NWNA) portfolio of bottled waters, the resource 100% rPET bottle* launch is representative of the company’s long-standing mission to focus attention on the importance of recycling across its entire family of beverage brands.
NWNA is consistently exploring new environmentally minded packaging options as well as ways to increase awareness of the benefits of recycling. The company is committed to increasing plastic (PET) beverage bottle recycling rates to 60 percent by 2018. NWNA has been working closely with policy stakeholders nationally and locally to help reach this goal.
“Bottle-to-bottle recycling is one of the most effective ways to reduce landfill waste, reduce the carbon footprint, conserve natural resources and control the environmental impact of sourcing and creating new packaging,” said Leon Farahnik founder and chief executive officer of CarbonLITE Industries LLC, one of the largest producers of food-grade, post-consumer recycled PET in the world. “Currently under one third of PET materials in the U.S. are recycled and brands such as resource, with their commitment to 100% rPET packaging, represent a pivotal shift in the industry to improve recycling standards among corporations and consumers.”
For further information on resource Natural Spring Water and its new 100% rPET bottle, visit www.resourcewater.com.
To learn more about Nestle Waters North America’s commitment to environmental stewardship and community development, visit the company’s blog, “The Source” at https://nwnasourceblog.com/.
About resource® Natural Spring Water:
resource®
Natural Spring Water is a premium natural spring water with naturally
occurring electrolytes for a crisp, clean taste. resource, available
in 700ml and 1L sizes, is sourced and bottled in the U.S. and packaged
in a 100% rPET bottle, produced entirely of recycled plastic*. Find resource
at leading retailers throughout the U.S. and online at www.resourcespringwater.com.
About Nestlé Waters North America
Nestlé
Waters North America provides people with an unrivaled portfolio of
bottled waters for healthy hydration. Brands such as Nestlé Pure Life®,
Poland Spring®, Perrier® and S.Pellegrino® have driven Nestlé
Waters North America to be third largest non-alcoholic beverage
company by volume in the U.S. Based in Stamford, Connecticut with 7,500
employees, Nestlé Waters is committed to reducing its environmental
footprint across operations. The company is also committed to creating
shared value and being a good neighbor in the 140 communities where it
operates in the U.S.
*excluding cap and label
