WATSONVILLE, Calif.--(BUSINESS WIRE)--Driscoll’s, the global market leader of fresh, beautiful and delicious berries, is giving berry fans and foodie photographers more of a reason to share special times with friends and loved ones this summer with its #pictureperfectplate food art campaign.
Kicking off this month and running through August 2015, #pictureperfectplate is a celebration of all the flavors of summer, coupled with the social media sensation of sharing food art. Driscoll’s is inspiring consumers to get creative all summer long with tasty and photo-worthy meals from popular bloggers, monthly Instagram takeovers for inspiration, and a chance to win a Nikon D550 camera and Driscoll’s berries for a year.
“With the ever-growing popularity of visual and photo sharing social media platforms like Pinterest and Instagram, the food art phenomenon has become an enjoyable expression of imagination during any eating occasion,” said Driscoll’s Director of Marketing Frances Dillard. “Driscoll’s berries add a delightful and beautiful touch to any meal, making berries a festive tool of food artists everywhere. Driscoll’s decided to get in on the fun and reward our fans for sharing delicious, summer food art and good times with loved ones through their #pictureperfectplate berry photos.”
Family owned and operated for more than 100 years, Driscoll’s consistently strives to produce the highest-quality strawberries, raspberries, blackberries and blueberries in the world. With the rise of food art and social media sharing, the company has seen its berries continue to delight consumers with perfectly supple and delicious fruit that has helped make some truly beautiful and unique photographs.
“Whenever I create food art pieces and I use berries, I always turn to Driscoll's,” said Samantha Lee, a revered food artist who has created hundreds of amazing food art plates shared on social media with her more than 500,000 followers. Lee will be partnering with Driscoll’s over the summer with exclusive food art creations to celebrate berries and summer fun. "Driscoll's berries are not only healthy, delicious, and juicy - the beautiful and vibrant colors inspired me to make a wide variety of food art pieces."
To join in on the fun with #pictureperfectplate, Driscoll’s invites consumers to share the flavors of summer with the dedicated hashtag from now until August 2015. To participate, simply upload a photo of delicious works of berry art to driscolls.com/pictureperfectplate, and/or share on Instagram, Twitter or Facebook and use #pictureperfectplate. One grand prize winner who shares their creative use of berries and delicious ingredients will receive a Nikon D550 camera to continue sharing delightful moments, as well as a year’s worth of Driscoll’s berries. Six first prize winners will also receive a year’s worth of Driscoll’s berries for their unique creations. To promote the campaign, blogger partners will share their own food art creations on Driscolls.com and their own blogs throughout the summer. Instagram influencers will also take over the Driscoll’s Instagram to give a first hand look at some best food art practices.
For additional food art inspiration, see Driscoll’s recipe for Sunshine Fruit Pizza on the brand’s YouTube channel. For more information on Driscoll’s, the #pictureperfectplate sweepstakes and entries, and to view the food art posts from Driscoll’s blogger partners, visit www.Driscolls.com. Be sure to check out photos tagged with #pictureperfectplate this summer and join in on the food art phenomenon.
About Driscoll’s
Driscoll’s is a fourth generation, family-owned company that has been involved in berry farming for more than 100 years. As the leading provider of fresh and organic berries, Driscoll’s works with independent farmers to produce the highest-quality strawberries, raspberries, blackberries and blueberries in the world, in an effort to continually delight all berry consumers. Driscoll's is the preferred berry partner of some of America’s leading chefs and culinary institutions. For more information visit www.driscolls.com and follow us on Twitter @driscollsberry.
