CLEARWATER, Fla.--(BUSINESS WIRE)--Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, is excited to debut its newest innovation – premium coffee filters with Measure Markings™. The new filters feature unique measure markings – each equivalent to two tablespoons – for easy, consistent filling without the use of a measuring tool.
Currently available on Melitta #4 – 40 count white cone filters, the new Measure Markings™ fit all 8 – 12 cup cone coffee makers. Like all Melitta coffee filters, the 100% biodegradable filters feature double crimped seams and microfine flavor enhancing perforations, which allow the full flavor to filter through – while keeping oils and other impurities out – for a clean-tasting, richer cup of coffee. The actual measure markings are meant to be used as a guideline, filled and adjusted to taste preference.
Melitta Bentz, the brand’s innovative founder, revolutionized the world of coffee back in 1908 with the invention of the coffee filter. With the simple goal of improving the taste of coffee, she punctured a brass pot with holes, took a piece of paper from her son’s notebook and improvised the first ever two-part filter system. Today, Melitta is the world’s largest supplier of coffee filters. Its products are available throughout the U.S., everywhere coffee filters are sold.
“As the worldwide leader in coffee filters, we are proud to continue our long-standing tradition of bringing innovation to the coffee category,” says Chris Hillman, Vice President of Marketing. “Our new coffee filters with Measure Markings™ allow coffee enthusiasts to conveniently and consistently prepare a great cup, each and every day.”
The news comes on the heels of the brand’s recent announcement that its 100% recyclable Melitta Café de Europa gourmet single-serve coffee capsules are now compatible with all Keurig-style machines, including the Keurig® 2.0® brewer.
Melitta’s coffee filters with Measure Markings™ are currently available for purchase at most major grocery retailers and online at www.melitta.com and www.amazon.com. MSRP for a 40-count box is $1.99.
About Melitta
For more than 100 years, Melitta has dedicated itself to providing the ultimate coffee experience with its premium line of coffee, coffee filters and high quality coffee makers, bringing European indulgence to life. The company was founded in 1908 by Melitta Bentz, after receiving a patent for her coffee filtering system consisting of a filter and filtration paper. The filter system was the first to successfully remove coffee residue in the brewing process, revolutionizing the way coffee was made. Melitta USA, Inc., part of the privately held Melitta Group in Minden, Germany, is headquartered in Clearwater, Florida. Melitta USA produces coffee and filters in North America and markets the line in the U.S. For more information, visit www.melitta.com. Follow the flavor at Facebook.com/MelittaUSA, Twitter.com/MelittaUSA, Pinterest.com/MelittaUSA and Instagram.com/MelittaUSA.
