SANTA CLARA, Calif.--(BUSINESS WIRE)--XpressBuy, an Ad Commerce platform that powers buy buttons and minimizes friction for consumers to purchase from an ad at the moment of interest, today announced a partnership with PocketMath, the world's largest self-serve mobile advertising platform. Now brands and retailers can use PocketMath’s self-service demand side platform (DSP) to serve XpressBuy-enabled mobile ads.
“The fact that XpressBuy lets consumers purchase directly from a mobile ad – without being redirected to the merchant’s website – will cause a definitive spike in ROI for PocketMath customers,” said Casey Grooms, co-founder of PocketMath. “Furthermore, the deal gives PocketMath a distinct competitive advantage when customers need to see a clearer line between ads and conversions.”
eMarketer predicts advertisers will spend just over $100 billion to place ads on smartphones and tablets in 2016, representing half of the entire digital ad market for the first time. XpressBuy and PocketMath have the power to translate more of this spend into revenue than any other solution on the market.
PocketMath helps businesses execute highly targeted marketing campaigns that connect advertisers to their ideal audiences worldwide. Powered by its in-house technology and the concept of real-time bidding (RTB), businesses can use PocketMath to buy advertising opportunities on mobile devices through the programmatic trading of ads.
XpressBuy quickly monetizes ads based on in-the moment trends and consumer desire, delivering six times the average conversion rate of traditional mobile ads. The platform creates new sales and purchasing opportunities based on the right price, time, discount, recommendation, or any combination of factors.
Other XpressBuy benefits include quicker completion of the customer shopping journey; enriched overall value of a retailer’s commerce platform; and suitability for both retargeting and display targeting campaigns. Most importantly, XpressBuy ensures business-as-usual for brands and retailers with zero changes to the website, order fulfillment or the e-commerce platform.
“XpressBuy is especially effective with mobile ads because it supports a transactional pace more in line with the speed at which consumers commonly perform tasks on their smartphones,” said Murali Subbarao, XpressBuy’s CEO and founder. “Now the world’s most popular brands and retailers can connect with buyers in moments when they’re most likely to purchase and with the technology to convert them on the spot.”
For more information, please visit www.GetXpressBuy.com.
About PocketMath
PocketMath helps businesses connect to their ideal audience by making it easy to buy mobile advertising opportunities, all in real time. Providing an easy to use, self-serve experience built on its proprietary technology, PocketMath offers 30 billion ad opportunities spanning 250 countries that businesses can leverage to execute highly targeted marketing campaigns. A technology company first and foremost, PocketMath’s team is located across major cities in the US, London, India, Australia and Singapore. Find out more here.
About XpressBuy
XpressBuy is an Ad Commerce platform that powers buy buttons and minimizes friction for consumers to purchase from an ad at the moment of interest – anytime, anywhere and across platforms. For retailers, XpressBuy is an easy-to-set up layer on their existing e-commerce and m-commerce engines that delivers six times the conversion rates of traditional click-through advertising. XpressBuy’s secure cloud architecture supports massive operational scale and enriches the overall value of a merchant’s e-commerce and m-commerce technology investment. In addition to these business advantages, XpressBuy captures data that reflects both purchase intent and purchase preference. Click here for more information.
