LONDON--(BUSINESS WIRE)--Interbrand, the world’s leading brand consultancy, today announced the appointment of Christian Purser as CEO of the London office.
“Brand experience, digital transformation and innovation are key to the agenda of every brand that we are working with” said Jez Frampton, Global CEO Interbrand. “We need inspiring leaders to advance this agenda and we are thrilled to have Christian amongst our valued leadership”.
Christian comes to Interbrand from M&C Saatchi where, as Chief Digital Officer, he was responsible for driving the UK and digital strategy, as well as providing consultancy to the agency’s largest clients and building global partnerships. Prior to that he held senior strategic positions at Iris, LBI and Digitas.
Christian has over twenty years’ experience within the marketing sector, with sixteen years’ digital industry experience. An expert digital operator with strong commercial acumen, he has led major engagements for a host of leading brands, such as Boots, RBS, Barclaycard, Hewlett Packard and Google.
“The pace of change in marketing, driven by technology, is continuously creating new opportunities for brands to grow and evolve” said Christian Purser. “I am looking forward to growing and evolving the Interbrand offer in London and to helping our clients build ever stronger and more valuable brands”.
Christian will be based in London and report directly to Gonzalo Brujó, CEO EMEA & LatAm. “London has always been a centre of excellence in Europe”, said Gonzalo Brujó. “Since the foundation of Interbrand in 1974 in London, we have led the market. Christian’s leadership will be much valued in amplifying the unparalleled experience and inspiring future of Interbrand”.
About Interbrand
Interbrand is the world’s leading brand consultancy, with a network of 31 offices in 27 countries. Since it opened for business in 1974, it has changed the way the world sees branding: from just another word for “logo” to a business’ most valuable asset to business strategy brought to life. Publisher of the highly influential annual Best Global Brands ranking, Interbrand believes that brands have the power to change the world—and helps its clients achieve this goal every day. Interbrand’s combination of strategy, creativity, and technology delivers fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences. Interbrand is part of the Omnicom Group Inc. (NYSE: OMC) network of agencies. For more information, please visit us at Interbrand.com and follow us on Twitter and Facebook.
