BURLINGTON, Mass.--(BUSINESS WIRE)--Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today released the findings of its Q1 2015 Shopping Index. The report measures digital commerce growth and identifies the trends driving that growth based on analysis of same site activity over time.
The latest Demandware Shopping Index reveals that shopper attraction, which measures the number of shoppers, was up 18% in the first quarter 2015 over the first quarter last year and drove 83% of the digital commerce growth. In addition, shopper spend, which combines site visit frequency, conversion rate and average order value (AOV), grew 4% in the first quarter 2015 over the first quarter last year and drove 17% of the growth. The combination of shopper spend and shopping attraction yields the Shopping Index of +23%(2).
Get the full Q1 2015 Shopping Index here.
Additional Findings
- Phone, Sweet Phone -- Mobile phone orders increased 59% in the first quarter 2015 and now account for 18% of all orders. Additionally, the Shopping Index revealed that mobile accounts for 35% of all traffic, up 38% year over year.
- Shopper, Interrupted -- Although mobile devices continue to be a staple in our every day lives, the duration of mobile shopping visits has shrunk to 8.4 minutes, down 43%. Year over year overall shopping episodes were also down 31% to 8.9 minutes.
- Call it a Comeback -- Shoppers are making more visits to the same site as seen by a 9% increase in frequency of visits year over year. Traffic to digital commerce sites also spiked, as 24% more shoppers clicked or tapped in the first quarter 2015 over the previous year’s first quarter.
- Order Up! -- Overall, orders per shopper increased 6% year over year and discounts reduced order size by 13%, up 9% year over year.
“The latest Shopping Index underscores the transformative, consumer-driven changes taking place in retail,” said Elana Anderson, SVP Worldwide Marketing, Demandware. “Orders and visits from mobile devices are soaring and we expect to see this trend continue for the foreseeable future. To stay ahead of this evolution, retailers must find new ways to make personal, quality connections with consumers. At the end of the day, it’s all about facilitating a comprehensive experience that weaves together the shopping journey regardless of where or how the consumer is interacting – whether on a site, in-store, on their phone, on a social platform, or any other interaction method.”
About The Demandware Shopping Index
The Demandware Shopping Index measures digital commerce growth and is the product of two key attributes consumers’ display on sites transacting on the Demandware Commerce Cloud—shopping attraction and shopper spend. The index represents an analysis of same site data over time and incorporates the behavioral data of over 200 million shoppers interacting with those sites. Demandware sourced data from digital commerce sites transacting on the Demandware Commerce Cloud that were live during Q1 of both 2015 and 2014. The index and the corresponding set of key digital commerce metrics will be published twice annually.
(1) The Shopping Index measures digital commerce growth and represents the product of two metrics: shopping attraction and shopper spend. Shopping attraction represents the growth in number of shoppers. Shopper spend is the product of site visit frequency, conversion rate and average order value (AOV).
(2) The Shopping Index is not indicative of Demandware's operational performance or its
reported financial metrics including GMV growth and comparable GMV growth.
(3) All results and findings in this press release compare the first quarter of 2015 to the first quarter of 2014.
About Demandware
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info@demandware.com.
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