SHERMAN OAKS, Calif.--(BUSINESS WIRE)--Cherokee Global Brands (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced today the launch of a new lifestyle brand, Point Cove – California Clothing Company.
Point Cove, developed in-house by the Cherokee Global Brands design team, is a colorful, fun lifestyle brand targeting kids ages two to fourteen that delivers a combination of playful sophistication to fashion, trend-right clothing, footwear, accessories and home offerings. Point Cove embraces the California spirit and each product embodies the brand’s “Chase Your Dreams” essence. Bright colors and fun embellishments combine to deliver Point Cove’s unique California point-of-view.
Henry Stupp, CEO of Cherokee Global Brands, commented, “The debut of Point Cove is a wonderful example of how our retail partners are leveraging Cherokee Global Brands’ 360 degree platform to design, market, and distribute clothing and accessories with the goals of maximizing sales and brand awareness.”
Point Cove will be formally introduced to the licensing community June 9-11, 2015 at the Licensing Expo in Las Vegas, booth number J81. This debut will be followed by a full in-store launch of the brand at 109 Reliance Trends stores throughout India this August.
About Cherokee Global Brands
Cherokee Global Brands is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 50 countries and 7,000 retail doors plus online business around the world including: Target Stores (U.S.), Kohl’s (U.S.), Sears Canada (Canada), Argos & Sports Direct (UK and Ireland), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).
Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words “anticipates,” “believes,” “expects,” “may,” “should,” and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company’s brands, the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Tony Hawk and Hawk Brands, Sideout, Everyday California and Carole Little branded products, the Company’s dependence on Target for most of the Company’s revenues and the Company’s dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company’s Annual Report on Form 10-K for Fiscal Year 2015, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.
