LONDON--(BUSINESS WIRE)--The latest edition of GBGC’s Global Gambling Report reveals that global Internet gambling continues to grow but at a slower pace than most would have expected. There are five principle reasons.
1. Rapidly growing Asian casino markets have had a higher rate of growth than interactive gambling in the period of the graph.
2. So internet gambling has not been able to grab a substantially greater share of the total gambling market.
3. In Europe internet gambling companies now have to locate on shore in most states and this leads to higher regulatory cost and taxation which over time leads to less resource to spend on marketing to stimulate the products offering.
4. US state lotteries should be making more of a contribution to internet gambling but have not so far embraced internet or mobile sales.
5. A declining internet poker market is also limiting internet gambling ability to claim a greater share of global gambling.
Any regulation of internet poker in a major US state would have an impact for internet gambling to claim a greater share of global gambling. California would provide a significant boost.
The drivers for future internet gambling to grow are still in place namely:
1. Global roll out of broadband
2. Widespread use of smart devices such as tablets and phones 54% of UK homes now own an Apple iPad (source Ofcom).
3. Continued broadcasting of major sporting events on television stimulating in play betting which now represents more than half of wagers on sports.
