LOS ANGELES--(BUSINESS WIRE)--SGN, a leading mobile games studio, has hired veteran communications executive, Ryh-Ming Poon, to serve as vice president of communications and oversee its fast-growing global communications and media relations program. Ms. Poon has served in senior roles at GameFly, Machinima and most notably, had overseen the global launches and national campaigns for Activision’s iconic Guitar Hero, Marvel movies, and Tony Hawk’s gaming franchises.
An adept and skilled communicator, Ms. Poon most recently served as vice president, public relations for GameFly, where she oversaw and executed communications strategies to launch their digital expansions and to make GameFly a household name for game rentals and family entertainment. Previously, she served as vice president, public relations for Machinima, the top-ranked online video entertainment network for gamers.
Before this role, she was the global public relations director for Activision’s Guitar Hero franchise, for which she built the in-house public relations team, managed multiple agencies and organized massive music, celebrity and press events. Prior to Guitar Hero, Ms. Poon ran media relations and strategic communications for a variety of other blockbuster franchises including Tony Hawk’s, Spider-Man, X-Men, Pitfall, Quake, and Star Trek, to name a few.
“Ryh-Ming’s knowledge of the global games space and hands-on experience in launching massive game properties is unparalleled,” said Josh Brooks, SVP Brand Strategy & Marketing for SGN. “She will play a critical role in expanding our fast-growing visibility and media relations needs from our headquarters here in Los Angeles.”
Ms. Poon joined SGN in April 2015. Her primary focuses will include SGN’s corporate events and marketing strategy, trade show exhibitions and future game launches, in addition to executive visibility and media relations.
For more information on SGN’s executive team, please visit www.sgn.com.
About SGN
SGN is a leading cross-platform mobile games studio, delivering highly entertaining and engaging titles to millions of users around the world on Facebook, iOS, Android and Amazon. Founded by MySpace Co-Founder Chris DeWolfe, Josh Yguado, and Aber Whitcomb, SGN’s strong executive team with stellar programming and creative talent has established the company as a leader in the mobile gaming industry. SGN’s acquisitions include Mindjolt, SGN, and Mob Science. SGN’s patent-pending MasterKey technology deploys games seamlessly across multiple platforms, allowing players to interact with friends regardless of the device or site they prefer. SGN operates with a global presence with offices in Los Angeles, San Francisco, San Diego, and Buenos Aires.
