ENGLEWOOD, Colo.--(BUSINESS WIRE)--Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, and Champion Athleticwear, an innovator in athletic apparel for the everyday athlete, today announced the launch of Champion GEAR™. This new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel.
Engineered with the latest technologies in activewear, Champion GEAR men’s and women’s performance apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts. This new Champion GEAR collection is an enhanced assortment of performance and lifestyle apparel for men and women and includes tanks, tees, pants, shorts and more in exclusive patterns and colors. In July, just in time for the back-to-school season, a broad assortment of youth athletic and performance apparel will be added to the collection.
“We are excited to introduce the new and exclusive Champion GEAR performance apparel collection. This collection raises the bar in terms of high-quality, innovative athletic apparel. We see this as a strong complement to our existing Champion active apparel assortment,” said Stephen Binkley, Executive Vice President and Chief Merchandising Officer at Sports Authority. “We are dedicated to listening to our customers who have been asking for value oriented advanced technology and fabrications that meet their everyday needs: Champion GEAR is their solution. Sports Authority has a longstanding relationship with Champion and we are proud to partner with them to bring this new collection to life.”
“We are thrilled to launch Champion GEAR with Sports Authority, a long-time, trusted retail partner and close collaborator,” said Nadine Hall, President at Champion. “The line is built on our unparalleled heritage of innovation and is the perfect enhancement to the Champion collection already available in Sports Authority stores.”
For more information about Sports Authority visit sportsauthority.com, Facebook, Twitter and Instagram.
For more information about Champion visit championusa.com, Facebook, Twitter and Pinterest.
Sports Authority and Champion encourage fans to join the conversation by sharing photos and feedback with #championgear across social media channels.
About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 462 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit sportsauthority.com. Follow Sports Authority on Facebook facebook.com/SportsAuthority and Twitter twitter.com/SportsAuthority.
About Champion Athleticwear
Since 1919 Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including, activewear, team uniforms, fleece, sports bras and accessories. In addition, Champion has also collaborated on premium apparel items with an exclusive collection with Todd Snyder, a Men's line for the Urban/Street market at Urban Outfitters and custom specialty items for Supreme. Champion Athleticwear can be purchased at most sporting goods and department stores. Check us out at www.facebook.com/champion or follow us on Twitter @Championusa. Champion is a brand of Hanesbrands Inc. (NYSE:HBI)
