MADISON, N.J.--(BUSINESS WIRE)--Pfizer Consumer Healthcare, the makers of America’s most-preferred and most-clinically studied multivitamin brand, Centrum®, has announced the launch of Centrum® MultiGummies, a great-tasting, easy-to-take multivitamin, specifically designed with key nutrients to help support energy, immunity and metabolism.
“According to nutritional health data, nine out of 10 Americans are not getting enough of key essential nutrients such as Vitamins D and E,”1 said Elizabeth Ward, Registered Dietitian and nutrition health expert. “A new multivitamin formula that is easy to take allows consumers to get key vitamins and minerals that are so important to supporting nutritional health.”
Multivitamins are recognized as one of the ways consumers can help fill daily nutritional gaps in the diet. In the U.S., dietary intake studies report a broad range of nutrient gaps and many individuals are not getting enough of key nutrients daily, from food alone.1,2
“We continue to evolve the Centrum product line to reflect consumers’ varying needs and preferences. In our research, consumers said they wanted a more enjoyable way to get essential vitamins and minerals daily, which is why we are pleased to offer the addition of Centrum® MultiGummies,” said Chris Lynch, Senior Product Manager for Centrum. “Now consumers can get the nutrients they need from the brand they know and trust, in a great tasting gummy form.”
Centrum® MultiGummies is the latest addition to Centrum’s multivitamin product line. Centrum Multivitamins offers one of the most comprehensive lines of product forms, including: Tablet, chewable, liquid forms and now gummies. Centrum® MultiGummies include key nutrients such as Vitamins D, B12 and E, and are available in natural flavors (Berry, Cherry, Orange), are gluten-free, use only natural colorants, and do not contain any artificial sweeteners.
For more information, visit www.Centrum.com/Centrum-MultiGummies.
About Centrum®
With over 35 years of nutritional science expertise, Centrum® multivitamins remain the multivitamin chosen for multiple landmark studies on long-term health benefits and continue to be the most-clinically studied, most-preferred and most-doctor and pharmacist recommended multivitamin brand in America. Centrum® is a complete multivitamin that delivers a combination of essential vitamins and minerals that help support “the most important parts of you” for overall health and well-being. Centrum® multivitamins support multiple health benefits such as energy, immunity, heart health, bone health, eye health and skin health. Keep in mind, dietary supplements are not intended to diagnose, treat, cure or prevent any disease but rather help consumers fill daily dietary gaps.
To see what nutrients are inside Centrum®, and learn more about our product formulations, please visit www.Centrum.com.
Pfizer Inc.: Working together for a healthier world™
At Pfizer, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We strive to set the standard for quality, safety and value in the discovery, development and manufacture of health care products. Our global portfolio includes medicines and vaccines as well as many of the world's best-known consumer health care products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world's premier innovative biopharmaceutical companies, we collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us. To learn more, please visit us at www.pfizer.com.
_____________________________
1 Taylor C. Wallace PhD, FACN , Michael McBurney PhD, FACN & Victor L. Fulgoni III PhD (2014)Multivitamin/Mineral Supplement Contribution to Micronutrient Intakes in the United States, 2007–2010, Journal of the American College of Nutrition, 33:2, 94-102.
2 Sebastian RS, Cleveland LE, Goldman JD, Moshfegh AJ. Older adults who use vitamin/mineral supplements differ from nonusers in nutrient intake adequacy and dietary attitudes. J Am Diet Assoc. 2007;107:1322-1332.
