BOSTON--(BUSINESS WIRE)--Mavrck, the social influence marketing platform company for consumer brands, today announced major updates to Fan Grader, its free tool that measures the engagement of a brand’s Facebook page and identifies the brand’s top 100 most engaged fans.
Today, U.S. consumers spend more time on social networks than email and search networks combined. Of all their social networks, Facebook most closely mirrors real-world relationships, so users know and trust 80 percent of their Facebook connections. With 92 percent of consumers trusting word-of-mouth marketing over all other forms of advertising, social influence marketing on Facebook is an incredibly powerful channel. But in order to be most effective, brands need a way to identify and engage their most influential fans.
Fan Grader analyzes the last 100 posts created by a brand's Facebook page to determine the fans who comment most on those 100 posts. The tool will also show how many likes and replies that fan’s comments receive, helping to identify fans who actually engage their friends around a brand’s content. Marketers can download a free report for further analysis, and brands can contact their top fans directly via a private Facebook message.
“Social is where shoppers are discovering new products and services. More importantly, it’s where they are getting recommendations from the people they trust most,” said Lyle Stevens, CEO and co-founder, Mavrck. “Fan Grader is designed to provide brands with a free and easy way to identify and engage their top fans. Now they can see first-hand the power of influence marketing and how it generates actual sales – not just additional fans – on social.”
To try Fan Grader for free, click here.
For more information on Mavrck’s social influence marketing platform, please visit: www.mavrck.co.
About Mavrck
Mavrck's social
influence marketing platform powers premier consumer brands to drive
more sales on social media. The company’s proprietary influencer
activation engine is trusted by major brands including Sears and
Unilever to identify and activate their most influential customers
across social networks at scale. For more information, please visit www.mavrck.co
or email founders@mavrck.co.
