SALT LAKE CITY--(BUSINESS WIRE)--RedSeat Entertainment, in conjunction with CinemaCon 2015, today announced that the first domestic installation of its Tremor FX active theatre seats at the Megaplex Theatres at The Gateway in Salt Lake City has been a resounding success, with the theatre seeing an average occupancy rate for the Tremor FX seats that nearly doubles that of the rate for standard seating.
Megaplex Theatres at The Gateway has installed a total of 21 Tremor FX chairs to date, which use Tremor FX technology to enhance engagement for moviegoers by incorporating dynamic vibrations into movies. A series of actuators are built into each seat that respond to audio signals embedded in a film’s individual soundtrack, causing the chair to vibrate and pulsate in tandem with the action in the film.
“The Tremor FX chairs add another level of sensory experience, making viewers feel like they are truly part of what is happening on screen,” said Jeff Whipple, Megaplex Theatres vice president of marketing. “We are always searching for new ways to provide options that enhance the movie watching experience for our guests, and the response we’ve seen so far to these chairs has been impressive. It’s clear the immersive experience has really resonated with our customers, and we anticipate adding more dynamic seating to our other locations to give more of our guests access to this technology.”
Tremor FX chairs were designed for easy installation and retrofitting, making it possible for theatres to upgrade seating without significant disruptions to daily operations. The chairs are the same size as standard theatre chairs, and the control box for an entire theatre of seats takes up less space than a standard desktop computer tower in the projection room.
“Today’s consumer has increasingly high expectations for watching a movie, so movie theatres need to find ways to give their customers a unique experience they can’t get anywhere else,” said Joseph Sorenson, CEO of RedSeat Entertainment. “Our Tremor FX chairs are not only providing a way for viewers to feel more fully involved in the story, but they are a great option for theatres because they don’t require extra programming after a film is released and offer a high return on investment.”
In addition to the Megaplex Theatres, RedSeat Entertainment has also installed Tremor FX chairs at theatres in Russia and the Dominican Republic.
Tremor FX will be showcasing this technology during CinemaCon 2015. For more information about the technology, visit tremorfx.com. For more information about pricing and to purchase seating, contact Seating Concepts at sales@seatingconcepts.com.
Online Press Room
For more information and to download images of the Tremor FX seats, visit the online press kit at http://tremorfx.com/presskit.
About RedSeat Entertainment
A wholly owned subsidiary of Endeavor Capital, Red Seat Entertainment has developed the Tremor FX technology, which consists of proprietary, patent-pending technology that will transform the entertainment experience in movie theatres, concerts and gaming alike. Red Seat Entertainment has teamed up with Seating Concepts to build chairs that give participants an immersive experience with their entertainment. For additional information, visit www.tremorfx.com.
About Megaplex Theatres
Megaplex Theatres operates 18 locations across Utah and southern Nevada with a total of 193 screens, including five IMAX screens as well as a strategic partnership with the Mammoth Screen at Thanksgiving Point in Lehi.
Founded by the late Larry H. Miller, Megaplex Theatres are frequently among the top grossing in the nation and recognized as Utah’s favorite movie theatres. In addition, Megaplex Theatres feature regular and large-format movie screens, dinner and a movie gift options, conference and auditorium rental and an industry-leading guest services team. Megaplex Theatres showtimes and other group information may be found on the web at www.MegaplexTheatres.com or by calling (801) 304-4636. Guests are also invited to follow their favorite films on Facebook at www.facebook.com/MegaplexTheatres and on Twitter @MegaplexTheatre.
