TORONTO--(BUSINESS WIRE)--Heinz, the maker of North America’s Favorite Ketchup®, wants to make your favourite mustard, too. Heinz is launching a new, better-tasting yellow mustard than it’s ever offered before at retailers across Canada for the first time. Heinz will unveil a 360 advertising campaign kicking off next Monday, “Ketchup’s Got a New Mustard”, touting Heinz Ketchup’s new main squeeze: Heinz’ New Yellow Mustard.
“Our Yellow Mustard launch is unprecedented for Heinz and for the mustard category,” said Eduardo Luz, President of Heinz North America. “Heinz is North America’s Favourite Ketchup, and we’re aiming to become the favorite mustard, too. We want people to love their yellow mustard as much as they love our ketchup.”
The new Heinz Yellow Mustard, includes stone-ground mustard seeds and a secret blend of spices and vinegar, Heinz’ new yellow mustard recipe delivers a perfect balance of flavor and tang. The North American launch of this new recipe is being supported by a campaign to drive unparalleled awareness within the mustard category.
“We know that people don’t really think about yellow mustard, so we needed to inspire them with a bold creative idea to shake things up a bit” said Jessica Ryan, Associate Director, Heinz Brands at Heinz Canada. “Our new campaign focuses on the idea that Heinz Ketchup has been with the wrong mustard for years, but finally found a mustard that lives up to its high standards of taste.”
The advertising campaign, “Ketchup’s Got a New Mustard”, tells the story of Heinz Ketchup’s decision to break up with his ex-mustard, and what happens when he starts a new relationship with the new Heinz Yellow Mustard recipe. The commercial and digital videos go live in Canada this Monday 20th April.
Heinz Yellow Mustard is available in 380ml & 550ml upside-down squeeze bottles at retailers nationwide across Canada.
ABOUT HEINZ
H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.