MINNEAPOLIS & NASHVILLE, Tenn.--(BUSINESS WIRE)--CNBC anchor Kelly Evans and Tamsen Webster, senior vice president for executive communications at Oratium, will be among the keynote speakers at the 2015 Insurance Marketing & Communications Association (IMCA) Annual Conference in Nashville.
IMCA’s 2015 Annual Conference will be held June 21-24 at the Hutton Hotel in Nashville and will bring together more than 150 of the leading insurance marketing and communications professionals from across North America.
“Our speakers will cover a wide array of hot topics impacting the insurance industry ranging from engaging customers to analytics to digital strategies to best practices,” said Mark Friedlander, IMCA president and head of corporate communications at The Main Street America Group. “Attendees will also have the opportunity to network and brainstorm solutions to issues facing those in the insurance field.”
2015 Speakers and Agenda Highlights
Kelly Evans, co-anchor of “Closing Bell” on CNBC: Maximizing the Value of Content Using Print, Television, Digital and Social Media
Tamsen Webster, senior vice president for executive communications, Oratium: Design for Action – A Blueprint for Content Marketing
Lynn Kesterson-Townes, worldwide commerce marketing leader, IBM: Finding and Engaging Today’s Insurance Customers
Kevin Brandt, director of operations, Trusted Choice: Effective Content and Analytics Strategies
Andy Simpson, chief content officer, Insurance Journal/Wells Media Group; Lee McDonald, group vice president, publication and news services, A.M. Best Company; and Rick Pullen, editor in chief, Leader’s Edge: Media Panel Discussion – Best Practices for Creating and Distributing Branded Content
Sarah Pang, senior vice president, corporate communications, CNA: How Digital Strategies are Changing the Landscape of Marketing and Communications … It’s About More than Just an App!
Dan Tyre, director, HubSpot: Welcome to the Inbound Revolution – How to Catch up to Your Competition, Generate Leads, Acquire Customers and Communicate Directly with Prospects, Opportunities and Customers
Bill Ross, chief executive officer, Insurance Industry Charitable Foundation: Lessons You Never Thought You Would Learn From a Nonprofit: How the Insurance Industry Charitable Foundation Helped to Shape the Self Image of an Industry
Jim Flynn, president and certified brand strategist, Hult Marketing: Empowering Brand Momentum in Your Organization
Lynn Kesterson-Townes, worldwide industry marketing leader, IBM; and Kara Bauer, associate partner, IBM Global Business Services: Unlocking the Potential of Your Customer Relationships
Jim Flynn, president and certified brand strategist, Hult Marketing; and Karen Korsgard, APR, director of client services, Hult Marketing: Promise + Performance: How Well Is Your Brand Aligned?
John Abbott, director, agency communications, Allianz: Best Practices in Marketing Communications
Rachael Plummer, channel account executive, HubSpot ; Jim Flynn, president and certified brand strategist, Hult Marketing; and Karen Korsgard, APR, director of client services, Hult Marketing: Turn Your Website into a Lean-Mean Lead-Gen Machine: Inbound Marketing Tools and Tactics
Tamsen Webster, senior vice president, executive communications, Oratium; and Jonathan Dietrich, senior vice president, sales messaging, Oratium: Begin With the End in Mind: How to Choose the Right Content for Your Content; Putting Your Content in Context: How to Get the Right Sequence for Your Content; and Making Your Message Stick: How to Use the Right Engagement to Drive Action with Your Content
This year, IMCA is also bringing back its popular Wednesday morning roundtable discussions allowing attendees to interact and engage in a dialogue in an informal setting.
IMCA’s prestigious Innovation Torchbearer Award will be presented at the Annual Conference on June 22. Additionally, winners of the 2015 IMCA Showcase Awards will be announced on June 23 during the Showcase Gala. The 56th Annual Showcase Awards is the longest-running creative awards competition for insurance marketing and communications professionals.
Sponsors of the 2015 IMCA Annual Conference include: The Main Street America Group, LexisNexis, SiteImprove, A.M. Best, Risk & Insurance Magazine, Insurance Journal, Independent Agent Magazine, Wahlstrom, Banker’s Advertising, Business Insurance, Rough Notes Magazine, The Co-Operators, Grinnell Mutual, The Prospector’s Group, Hult Marketing, Insurance Quotes, CNA and Shelter Insurance.
To learn more about the 2015 IMCA Annual Conference and Showcase Awards, including an early-bird registration rate valid through April 22, please visit www.imcanet.com/nashville2015.
About the Insurance Marketing & Communications Association
IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.
