BUENOS AIRES--(BUSINESS WIRE)--McDonald’s in Mexico is getting a lot more personal.
Arcos Dorados, which franchises McDonald’s restaurants in 20 Latin American and Caribbean countries, announced the nationwide launch of McMío, which in English means “McMine,” at its restaurants across Mexico. McMío allows customers to create their own personalized meal combinations, expanding their choices from the traditional burger, fries and soft drink to combos that might comprise a salad, chiliquesos, McNuggets, flavored water or hot coffee.
Following a pilot program last year in the cities of Querétaro and León, McMío will be rolled out across the country starting with Mexico’s largest cities including Mexico City, Puebla, Oaxaca and Monterrey.
In addition to customized meal combinations, McDonald’s in Mexico will also provide new condiment tables that let customers further customize their sandwiches with their favorite spicy condiments, such as jalapeño slices, red and green salsas, and chimichurri sauce, as well as McDonald’s mainstays including ketchup, mustard and barbecue sauce. McMío will also offer free drink refills, including soft drinks, coffee and water.
“Arcos Dorados is committed to providing McDonald’s customers with a dining experience that embraces the traditional flavors of their own countries. In Mexico, McMío seeks to include more offerings from the country’s rich culinary traditions. In addition, it addresses the desire of our customers for greater personalization and the ability to top sandwiches with their favorite spicy condiments. We are pleased to be able to offer McMío now to customers across Mexico,” said Marcelo Rabach, President of the North Latin America Division for Arcos Dorados.
Arcos Dorados expects to have McMío in more than 250 of its McDonald’s restaurants in Mexico by the end of 2015.
McMío’s launch follows Arcos Dorados’ successful Puertas Abiertas, or “Open Doors,” initiative, which welcomed more than 400,000 Mexican customers to its McDonald’s kitchens last year to see what happens behind the counter and in the kitchen as well as learn how team members assure that every customer gets exactly what he or she has ordered.
About Arcos Dorados
Arcos Dorados is the world’s largest McDonald’s franchisee in terms of systemwide sales and number of restaurants, operating the largest quick service restaurant (“QSR”) chain in Latin America and the Caribbean. It has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela. The Company operated or franchised 2,121 McDonald’s-branded restaurants with over 95,000 employees serving approximately 4.3 million customers a day, as of December 2014. Recognized as one of the best companies to work for in Latin America, Arcos Dorados is traded on the New York Stock Exchange (NYSE: ARCO). To learn more about the Company, please visit the Investors section of our website: www.arcosdorados.com/ir.