PLANO, Texas--(BUSINESS WIRE)--7UP® is kicking off the second year of its #7x7UP program – which provides dance music fans access to unique and uplifting experiences at seven events throughout the year. 7UP will start by taking over the W Hotel South Beach and sponsor the 808 Music Lounge curated by SiriusXM and power 7 performances for 7 consecutive nights at the Wall Lounge with some of the industry’s biggest names. The culminating event for 7UP will take place with an announcement event at Wall Lounge on March 26th. This announcement event will include the premiere of a new 7UP commercial featuring a musical collaboration from world-renowned DJs Tiësto and Martin Garrix, and includes the debut of their new song created specifically for 7UP and the fans.
In addition to unveiling this new partnership, 7UP will also debut three new limited edition 7UP cans featuring designs by Tiësto and Martin Garrix. The cans are part of a sweepstakes where fans will have the chance to win an all-expenses paid VIP trip to meet one of the two iconic DJs and watch them play live.
No purchase is necessary. For more details/full official rules continue to check www.7UP.com. Contest begins May 4, 2015, and entries must be received by and contest ends July 31, 2015. Subject to full Official Rules.
“We were both humbled and blown away by the energy and love we received from the dance music community in 2014 and in our second year, we wanted to step things up even more and provide larger than life experiences to help fans live it UP for the 2015 festival season. As part of this, we’ve teamed up with two of the world’s top DJs to create truly unique experiences for fans that they couldn’t have previously imagined,” said Dave Falk, vice president of marketing for 7UP at Dr Pepper Snapple Group. “We’re extremely excited to premiere the music collaboration between Tiësto and Martin Garrix, as well as the limited edition 7UP cans they helped design.”
“I’m excited to once again be working with 7UP and bringing music fans incredible experiences throughout the festival season,” said Tiësto. “The brand has truly raised the bar this year and I can’t wait for all of my fans to see and hear all of the new projects Martin and I have been working on.”
“7UP has gone above and beyond by bringing Tiësto and me together for this music collaboration, Tiësto is actually the reason why I became a DJ/Producer,” said Martin Garrix. “The partnership with 7UP gave us the chance to put a lot of heart and creativity into this, and I’m excited to see how fans react to the music and creative spot.”
In 2015, 7UP will continue to help fans connect even more closely with dance music by providing them elevated experiences, including live streams, festival presence and the return of Stage 7, and the opportunity to attend some the nation’s biggest and best festivals.
#7x7UP experiences in 2015 will include:
1. Ultra Music Festival, Miami, FL
2. EDC New York, New York, NY
3. EDC Las Vegas, Las Vegas, NV
4. HARD Summer, Los Angeles, CA
5. HARD Day of the Dead, Los Angeles, CA
6. EDC Orlando, Orlando, FL
7. An exclusive “7th Event” to be announced
To learn more about 7UP in 2015, follow #7x7UP all year at events across the country and online at 7UP.com.
About 7UP®
7UP® is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP® is THE UNCOLA. 7UP® is available in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow 7UP® at Facebook.com/7UP or Twitter.com/7UP.
About Tiësto
Tiësto is a worldwide superstar who was voted "The Greatest DJ of All Time" by Mixmag and the "#1" DJ by Rolling Stone. He opened the 2004 Athens Olympic Games and has headlined festivals around the globe including Ultra Music Festival, Stereosonic, Coachella, Tomorrowland/TomorrowWorld and Electric Daisy Carnival; and has a storied residency at Hakkasan Las Vegas Restaurant and Nightclub and Wet Republic pool at MGM Grand Hotel & Casino. Artists ranging from Kanye West and Coldplay to Katy Perry and John Legend have personally tapped him for high-profile remixes, while Guess, AKG and Audiofly have collaborated with him on a fashion line and headphone brands, respectively. His 2014 album A Town Called Paradise yielded his first two gold singles in the U.S. with the singles—"Wasted" [featuring Matthew Koma] and "Red Lights"—while a medley from the album also soundtracks a presentation at the Bellagio fountain in Las Vegas, a first for a dance music artist. With SiriusXM, he launched the "Club Life" channel (the only dance music artist to do so), nodding to his acclaimed compilation brand of the same name—soon to be in its fourth installment. In February 2015, Tiësto was awarded a Grammy in the Best Remixed Recording, Non Classical category for his remix of John Legend’s “All Of Me.” This is Tiësto’s first Grammy Award and second Grammy Nomination; following 2008’s inclusion in the Best Electronic/Dance Album category for Elements Of Life.
About Martin Garrix
At only 18 years old, having signed to Spinnin’ Records and backed by Scooter Braun, Dutch DJ superstar Martin Garrix, has become one of electronic dance music’s youngest superstars, amassing a chart-topping, high-streaming musical legacy along the way. Leaping 36 places to #4 of the DJ Mag Top 100 charts in 2014, garnering both the attention of Billboard’s prestigious “21 Under 21” as well as Forbes’ “30 Under 30” list and dropping his first BBC Essential Mix, Martin Garrix’s story is only just beginning. His global smash hit single “Animals” charted at #1 in the UK and reached international platinum status with to date more than 100 million streams on Spotify and 400 million views on YouTube. Entering 2015 with high-profile shows and festivals on the calendar and a brand new residency at Las Vegas’ super club Omnia, Martin’s ambitions continue to ramp up. He’s currently been working in the studio finishing new tracks for his debut album, including collaborations with Usher, Ed Sheeran, David Guetta, and Tiësto, among many others.
