LOS ANGELES--(BUSINESS WIRE)--REVOLVE (www.revolveclothing.com), a leading online specialty retailer serving the fashion-savvy millennial consumer, today announced its acquisition of Alliance Apparel to bring Lovers + Friends, Tularosa and NBD under the REVOLVE brand umbrella.
Alliance Apparel has been selling on REVOLVE since the launch of its first label Lovers + Friends in 2011, which quickly became and continues to be a top selling brand on the site. Led by fashion industry veterans Raissa Gerona and Mitch Moseley, the group now joins REVOLVE, whose infusion of capital into the business will accelerate its growth and expansion as a wholesale brand with multiple labels and more coming soon.
“At REVOLVE, we are dedicated to curating a collection of emerging brands and designers that reflect our youthful and fashionable aesthetic, and provide our uber-stylish millennial customer with the variety and quality they’ve come to expect,” said Michael Mente, co-founder and co-CEO, REVOLVE. “We’ve worked closely with Raissa and Mitch for a number of years, and couldn’t be more excited to bring them into the REVOLVE family to help fuel the growth of Alliance Apparel, and create more opportunities for both brands across the board.”
Founded in 2003, REVOLVE has created a shopping experience that has held the attention of its traditionally fickle millennial customer base over time by diversifying its offerings with the hottest products from emerging designers, while maintaining focus of its core customer. In 2012, REVOLVE partnered with LA stylist Elyse Walker to bring the most distinguished names in luxury fashion online with FORWARD by Elyse Walker. Today, REVOLVE is bringing one of its most successful brand partners into the family to serve customers with the styles and products they love in a more direct way. With this acquisition, REVOLVE is rounding out its portfolio by owning the contemporary and premium fashion space, as well as having a strong foothold in the luxury sector.
“When we first launched Lovers + Friends four years ago, we wanted to sell on REVOLVE because they are best in class when it comes to launching emerging designers and engaging with our target customer base,” said Mitch Moseley, CEO, Alliance Apparel Group. “We have big plans and aspirations for what Alliance Apparel will create in the coming years, and are delighted to be joining REVOLVE to see this vision through to the next level.”
The Alliance Apparel brands, including Lovers + Friends, Tularosa and NBD are currently sold at more than 400 retailers worldwide. In 2015, gross sales of $18 million are expected for all Alliance Apparel brands combined, representing a 140% year-over-year growth. The company will be launching new lines under Alliance Apparel later this year, and will continue to be led by founders Mitch Moseley and Raissa Gerona from their existing office space in Los Angeles.
About REVOLVE
REVOLVE is the premier multi-brand marketer and retailer for premium millennial fashion. The company's unrivaled collection of more than 500 of the world's most coveted established and emerging brands in women's and men's designer apparel, shoes and accessories is an embodiment of the Los Angeles-chic, style-savvy consumer. Parent company to FORWARD by Elyse Walker and Alliance Apparel Group (Lovers + Friends, Tularosa and NBD), the company's aesthetic is deeply rooted in the Southern California lifestyle from which it was founded, where a savvy view of fashion and fun-loving attitude are infused into the entire REVOLVE experience. For more information please visit www.revolveclothing.com, or find us on Instagram, Twitter and Pinterest.