BOSTON--(BUSINESS WIRE)--Dailybreak Media has re-launched as Breaktime Media, a 360-degree platform with digestible content campaigns that can integrate seamlessly across mobile, tablet, web, social, and in-store for retail partners, reaching consumers during the breaks they take throughout the day.
“Everyone takes three-minute breaks during their days. Our goal at Breaktime Media is to help brands own those 180 seconds,” said Josh Ginsberg, Vice President at Breaktime. “When you combine easy-to-use technology, a highly active audience, and engaging content, the result is predictable and measureable consumer activation. That’s what Breaktime delivers.”
Breaktime reaches more than 25 million consumers each month – 66% of which are between the ages of 18 and 34 – through targeted content on behalf of brands like Chevrolet, JC Penny, and Denny’s. The average consumer spends 199 seconds engaging with Breaktime content, drastically higher than the industry average of 10.67 seconds. Brands see an average of 28% lift in brand awareness and 35% in purchase intent following a Breaktime campaign.
Dailybreak Media launched in 2008 with its flagship content site, Dailybreak.com, which will remain a destination for consumers seeking a fun break from their day. The Breaktime Media re-brand aims to better separate the suite of business-to-business tools for brands and their agencies to build the most effective content experiences to engage and activate their target consumers.
About Breaktime Media
Breaktime Media focuses on the 180-second pauses consumers take throughout the day. They do this by harnessing a 360-degree technology platform to deliver rich and engaging content to an audience of 25 million shoppers across mobile, tablet and desktop. Consumers choose to interact with bite-sized content enabling them to learn, have fun, engage and be rewarded with both organic and branded digital experiences across various distribution channels. Breaktime’s engaging, highly targeted content is delivered at zero risk for some of the world’s leading brands including SC Johnson, JC Penny, Denny’s and Chevrolet. For more information, visit breaktimemedia.com.
