NEW YORK--(BUSINESS WIRE)--M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as financial advisor to Mediacurrent, one of the world’s leading Drupal agencies, in its acquisition by Code and Theory, an independent creative agency that creates products, content and campaigns across physical and digital worlds.
Mediacurrent’s expertise in architecting highly-impactful Drupal websites for organizations ranging from the NBA to Weather.com—the highest-trafficked Drupal site in the world—will expand Code and Theory’s current technology offerings and services. Additionally, the partnership will enhance Code and Theory’s ability to hire talented Drupal and open-source software specialists across the United States.
Seth Alpert, Managing Director at AdMedia Partners, said, “Mediacurrent’s Drupal expertise provides important new capabilities for Code and Theory, and the two companies are a great cultural fit.”
“As an independent agency, we are always evaluating areas where we can expand our service offerings to bring additional value to our clients, and bring about better creative solutions,” said Code and Theory co-founder Dan Gardner. “Drupal has emerged as the enterprise CMS of choice for companies ranging from government entities to major publishers. We’re excited to team up with one of the leading Drupal agencies to help us continue to deliver beautiful, scalable, efficient design solutions for new and existing clients.”
Added co-founder Brandon Ralph: “Code is at the heart of everything we do at Code and Theory. We believe that technology has the ability to enhance creativity at every stage of development, and are happy to team up with a company that shares our same vision.”
“This acquisition allows us to be uniquely positioned in the marketplace,” said Mediacurrent co-founder Dave Terry. “Our customers will benefit from the greater scale and depth of industry experience we will be able to provide them. This was the right answer for how we wanted to advance the growth of Mediacurrent and we are thrilled to be joining forces with Code and Theory.”
The combined company will bring together more than 350 extremely talented people, and assembles one of the most formidable, independently-owned creative agencies in the world. Paul Chason and Dave Terry will continue to oversee the day-to-day operations of Mediacurrent, which will retain the Mediacurrent brand and not immediately integrate.
About Mediacurrent
Mediacurrent helps organizations architect highly impactful Drupal websites. Mediacurrent is home to an elite team of web specialists, who are recognized thought leaders in their profession. Mediacurrent has a successful track record of helping some of the most name recognizable brands in the world adopt and support Drupal including The Weather Channel, the National Basketball Association (NBA), The University of Georgia, Harvard University, Habitat for Humanity, and Georgia.gov. Mediacurrent's service offerings allow us to be a single source partner for Drupal development, design, digital strategy, and training. More information about our Drupal service offerings is available at www.mediacurrent.com.
About Code and Theory
Code and Theory is an independently-owned and creatively-led agency that creates products, content and campaigns across physical and digital worlds. Through Brand, Product, and Industrial Design, the agency helps clients innovate in a digital-first world. They are known for helping to redefine media with clients like Bloomberg, Los Angeles Times, Vogue and Mashable, and enabling brands like Dr Pepper, Maybelline New York and BURGER KING® better connect with new and existing consumers. For more information, follow Code and Theory on Twitter and Facebook, or visit codeandtheory.com.
About AdMedia Partners
Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 180 transactions for clients valued in excess of $8 billion since 1999. For more information, visit www.admediapartners.com.
