TORONTO--(BUSINESS WIRE)--In the next two to six months, smartwatches will account for a growing share of Canadian causal print advertising in the Wearable Tech space, according to new findings and forecasts from GfK.
In February, smartwatches accounted for 20% of all causal Wearable Tech print ads in Canada, according to GfK data. Health and fitness trackers still represent the lion’s share of the market, with 77% of causal print ads in Wearable Tech last month.
The landscape for Canadian causal print ads in Wearable Tech is dynamic from month to month and will continue to shift as new products enter the market. GfK collects and analyzes print circulars in the US and Canada, capturing pricing and promotions at the SKU level.
Among retailers, Future Shop currently leads with a 48% share of all smartwatch causal print ads in Canada for February 2015.
Shoppers Drug Mart, which has been aggressively advertising smartwatches in recent circulars, follows behind Future Shop, with a 24% share.
Among smartwatch brands, Samsung, Martian, and Pebble had the highest shares of causal print ads in Canada last month; but the pending launches of smartwatches from Apple and other manufacturers are expected to change that ecosystem significantly.
While causal print brand shares are often similar in the US and Canada, they are dramatically different when it comes to smartwatches. While Motorola has a hefty share in the US, for example, its causal print advertising in Canada is minimal.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
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