NEW YORK--(BUSINESS WIRE)--Wacoal America, the leading intimate apparel brand, is proud to celebrate their 30th anniversary. Known for making women look and feel their best for three decades, Wacoal launches the “30 Years of Beauty” campaign. The year-long program includes a brand ambassador partnership, a national bra giveaway and limited edition anniversary styles.
“Wacoal’s ongoing commitment to fit and style, as well as our passion for helping women look and feel more beautiful have carried us through thirty dazzling years,” said Bob Vitale, president and CO-CEO of Wacoal America, Inc. “In that time, we are proud to have fit more than 1 million women into the right bra. As we look to the next 30 years and beyond, we are thrilled to move forward in new and exciting ways.”
To mark this milestone, Wacoal America has partnered with Zanna Roberts Rassi, Marie Claire’s Senior Fashion Editor, E! News Contributor, Project Runway All Stars mentor and celebrity stylist on a “Bra of the Month” video series, highlighting one of Wacoal’s best-selling styles each month. These video spotlights will include bra details and functions, as well as Zanna’s wardrobing tips and tricks to accompany each specific style.
“As a stylist, when it comes to undergarments, I’ve seen the good, the bad and the bulging,” said Zanna Roberts Rassi. “Fit AND great style are imperative and that’s why I am thrilled to join forces with such a trusted and beloved brand to celebrate their 30th anniversary.”
In conjunction with Zanna’s “Bra of the Month” series, Wacoal will be hosting a national contest to give away 30 bras each week beginning March 1st through the end of 2015. Consumers can enter daily through www.30yearsofbeautygiveaway.com, or the new Wacoal app, launching this month. To submit additional entries, consumers can also share with their friends on social media or via email. Winners will receive a digital giftcard that can be redeemed on wacoal-america.com. Wacoal will be giving away over 1,200 bras in 2015!
The limited edition anniversary collection features new styles, as well as popular silhouettes in anniversary themed colors. Wacoal’s best-selling collection worldwide, Embrace Lace, will be offered in several striking colors, all enhanced with lurex for a stunning contrast. In addition, special edition colors of Retro Chic and La Femme will be available for a limited time. A new introduction, In Bloom, will enhance the collection with elegant floral embroidery and metallic silver yarns. Anniversary styles range in price from $24 - $68 and will be offered throughout 2015.
About Wacoal
Established in 1985, Wacoal America has built a loyal following with consumers and fashion insiders as the ultimate resource for quality bras and lingerie solutions. Their consistent focus on delivering innovative and fashionable product has earned them the number one position in department store brand rankings since 2005. Wacoal America offers the modern woman gorgeous styles and a comfortable fit to meet the needs of all body types and sizes up to an H cup. Through its longstanding Fit For the Cure ® program, Wacoal America reinforces their commitment to issues vitally important to women by supporting breast cancer awareness, treatment and research. Now in their 15th year of partnership with Susan G. Komen ®, the brand has raised over $4 million dollars through its nationwide Fit For the Cure® events.
For additional information on Wacoal, please visit www.wacoal-america.com
