SEATTLE--(BUSINESS WIRE)--DIRECTV Sports Networks and ROOT SPORTS Southwest™ announced today that David Peart has been hired as general manager of ROOT SPORTS Southwest, home of the Houston Astros and Houston Rockets. Peart will oversee the day-to-day management of the Houston-based regional sports network beginning March 2 and will report to Patrick Crumb, president of DIRECTV Sports Networks.
Peart comes to ROOT SPORTS with 25 years of experience in the sports and entertainment industry, including nine years with NFL, MLB and NHL teams throughout the state of Texas. He previously worked at the Texas Rangers/Dallas Stars organization as assistant vice president, Sponsorship and Sales and then moved to the Houston Texans in the role of vice president, Business Development. While with the Texans he played a leadership role in launching the expansion franchise and associated business initiatives. Most recently he served as senior vice president for the Pittsburgh Penguins, where he was responsible for all local revenue and business development.
“We are happy to have David lead the ROOT SPORTS Southwest team,” said Crumb. “His extensive experience, particularly with the region’s advertising sales community, and his existing relationships with team partners, will be a huge asset. His strong relationships in Houston, as well as his collaborative leadership approach, make him an excellent fit for this position.”
“I spent many wonderful years with teams in the Southwest market, and my heart is still in Texas, so I’m excited about returning to Houston,” said Peart. “I also look forward to working with the exceptional team of professionals at ROOT SPORTS Southwest to maximize the great potential of this new network.”
Peart earned a Bachelor of Art degree in journalism and communications from Point Park University and also pursued graduate studies at Carnegie Mellon University. He was a founding member of the Board of Advisors of the Sports Sponsorship and Sales Program at Baylor University and member of the Sports Management Advisory Board at Robert Morris University.
ROOT SPORTS Southwest is the home of the Houston Astros and Houston Rockets. The network reaches over 4 million households across five states and delivers more than 250 live events each year. ROOT SPORTS Southwest is jointly-owned by DIRECTV and AT&T and is managed by DIRECTV Sports Networks LLC, which operates regional sports networks in the Southwest, Northwest, Pittsburgh and Rocky Mountain regions. The four networks combined reach approximately 13 million households across 22 states and own exclusive programming and distribution partnerships with more than 25 teams and conferences. DIRECTV Sports Networks is a subsidiary of DIRECTV, the world’s most popular television service.
- ROOTSPORTS.com –
