BETHESDA, Md.--(BUSINESS WIRE)--Honest Tea is expanding its zero calorie beverage offerings in 2015, unveiling three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting March 2015. In addition to the new product launches, the company is following through on its commitment to convert all varieties of its Honest Fizz line to organic certification, a goal since the zero calorie sodas were first introduced in early 2013.
The three new products are:
- Cinnamon Sunrise Herbal Tea: A blend of organic Vietnamese cinnamon and Fair Trade Certified red rooibos from South Africa, brewed together for a smooth, unsweetened zero calorie drink. Available in 16 fl. oz. glass bottles.
- Ginger Oasis Herbal Tea: Organic Indian ginger, green rooibos, and Egyptian lemon grass are brewed for a fragrantly spicy and unsweetened zero calorie zing. Available in 16 fl. oz. glass bottles.
- Honest Fizz organic Golden Ginger Ale: Organic ginger and other flavors are sweetened with a combination of organic stevia & erythritol and carbonated for bubbly refreshment. Available in 12 fl. oz. cans.
“We’ve been tinkering with unsweetened drinks long enough to know how challenging it can be to create a satisfying taste. These herbal teas feel more complete than any zero calorie drink we’ve ever created, and the Honest Fizz Golden Ginger Ale has already become an office favorite,” said co-founder and TeaEO Seth Goldman.
The innovation of Honest Tea’s new zero calorie drinks contributes to the broader beverage industry’s goal of reducing the amount of calories in the American diet. Under Goldman’s leadership and involvement as an American Beverage Association (ABA) board member, Honest Tea is supporting ABA’s commitment to cut beverage calories consumed per person by 20 percent by 2025.
When the Honest Fizz line debuted in 2013 only one flavor, Root Beer, included organic stevia and erythritol. However, the plan had always been to eventually transition the entire line over to organic ingredients.
“When we launched Honest Fizz three years ago we made a long-term commitment to convert the line over to organic certification. We’ve been working with our ingredient and packaging suppliers to make our entire Fizz line affordable, organic and delicious,” Goldman stated. “It’s another step in our ongoing journey to democratize organics.”
All six new varieties will be available nationwide at natural food stores and in the natural food aisle of mainstream grocery stores. Cinnamon Sunrise Herbal Tea and Ginger Oasis Herbal Tea will be available in 16 fl. oz. glass bottles for $1.49-1.79; Honest Fizz organic Golden Ginger Ale will be sold in 6-pack cartons of 12 fl. oz. standard aluminum cans for $4.99-5.99 and as single 12 fl. oz. cans for $0.99 - $1.25.
About Honest® Tea
Honest Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: ready-to-drink bottled teas; Honest® Kids organic thirst quenchers; Honest® Summer Refreshers; Honest® Freshly Brewed iced teas; and Honest® Fizz zero calorie sodas. All drinks are certified organic and all tea leaf varieties are Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea has won Men’s Health “Best Bottled Tea” for seven years and has been included in Women’s Health magazine’s “125 Best Packaged Foods for Women” for the last three years in a row. Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.
