NEW YORK--(BUSINESS WIRE)--It’s been a full year since Jimmy Fallon ascended the throne to take over the NBC powerhouse and longest running talk show in television history. What more inspiration was needed to celebrate? To recognize the accomplishment, ice cream Co-Founders Ben Cohen and Jerry Greenfield served up the aptly named “The Tonight DOUGH™” to the Fallon faithful who were in the audience to witness the very first episode of season two. The concoction is caramel and chocolate ice creams with chocolate cookie swirls & gobs of chocolate chip cookie dough & peanut butter cookie dough. If the flavor becomes half as popular as the unflappable Fallon, who was recently dubbed “entertainer of the year,” it may give Ben & Jerry’s other classic combinations a run for their money.
“I love working with Ben & Jerry's. And I’m not overhyping; I’m not overselling - we’ve made the best ice cream ever created,” said Jimmy Fallon. “It’s so insanely good and I’m just happy to be associated with it. And the proceeds go to a great charity.”
This is the second flavor for Fallon. The last, “Late Night Snack,” a foodie favorite named after “Late Night™,” featured a vanilla ice cream, fudge-covered potato chips and a salted caramel swirl. Late Night Snack was phased out in 2013 when Fallon took the reins for The Tonight Show. So what sets this new combination apart from Fallon’s first foray into the frozen foods aisle? “The Tonight Dough™ is chock full of the stuff people love in Ben & Jerry’s pints,” said Flavor Guru, Eric Fredette, who created the flavor. “It is a double-double flavor with two ice creams, two cookie doughs and a crunchy cookie swirl. “We’ve gone way beyond salted caramel this time,” added Fredette.
The talented performer also supports Ben & Jerry’s notion of linked prosperity in the commitment to help out the community. All of Fallon’s proceeds from the sales of The Tonight Dough™ will be donated to the charity SeriousFun Children’s Network. Founded by Paul Newman, SeriousFun provides children with serious illnesses and their families with a life-changing experience at camp that fosters confidence, independence and resilience – always free of charge.
The new The Tonight Dough™ (#TonightDough) flavor is available in pints (MSRP: $4.89) and Scoop Shops nationwide. To learn more about The Tonight Dough™ or to find a store near you, visit www.benjerry.com or visit Ben & Jerry’s on Facebook.
The Tonight Show Starring Jimmy Fallon is a trademark of NBC Universal Media, LLC and a copyright of Universal Television LLC. Licensed by Universal Studios Licensing LLC 2015. All Rights Reserved.
About The Tonight Show
As of Feb. 17, 2014, "The Tonight Show" returned to its New York origins as "The Tonight Show Starring Jimmy Fallon" made its broadcast debut from Studio 6B in Rockefeller Center. Emmy Award- and Grammy Award-winning comedian Jimmy Fallon brings a high-tempo energy to the storied NBC franchise with his welcoming interview style, love of audience participation, spot-on impersonations and innovative sketches. An American television institution for almost 60 years, "The Tonight Show" continues to be a home to big-name celebrity guests and a stage for top musical and comedic talent. Taking a cue from his unforgettable predecessors, including hosts Johnny Carson and Jay Leno, Fallon carries on the tradition that audiences know and love - kicking off every show with the iconic "Tonight Show" monologue. Known for his huge online presence, Fallon also brings along with him many of the popular segments, celebrity sketches and musical parodies that fans have grown to love on "Late Night," including #Hashtags, Thank You Notes and Slow Jam the News. The critically praised Grammy-winning group The Roots serves as "The Tonight Show" house band. From Universal Television and Broadway Video, "The Tonight Show Starring Jimmy Fallon" is executive produced by Lorne Michaels and produced by Josh Lieb. Gavin Purcell produces. "The Tonight Show" tapes before a live studio audience.
About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees NBCUniversal’s consumer product and digital licensing for Universal Pictures, NBC Television, Focus Features and Sprout Channel. This dedicated division is also responsible for film, home entertainment and television promotions. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About SeriousFun Children's Network
SeriousFun Children's Network is a growing global community of 30 camps and programs serving children with serious illnesses and their families, always free of charge. Founded by Paul Newman in 1988, SeriousFun has served more than 518,000 children and families from more than 50 countries. Each member camp is an independent, not-for-profit organization dependent upon private funding to serve all children at no cost to their families. A Support Center raises funds and provides central standards and services for all SeriousFun camps and programs. To learn more about SeriousFun, visit www.seriousfunnetwork.org.
About Ben & Jerry’s®
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.
