NEW YORK--(BUSINESS WIRE)--Vita Coco, the country’s most popular coconut water beverage brand, announced today a partnership with Maroon 5 for the band’s upcoming “V” tour. The tour kicks off February 16, 2015, in Dallas, Texas and will hit 27 cities throughout North America including Los Angeles, New York City, Chicago, Toronto and Vancouver. Vita Coco will create unique, memorable experiences for Maroon 5 fans at every tour stop through on-site sampling and meet-and-greets with the band. Vita Coco will also promote enter-to-win contests at select retailers during the tour, including a grand prize trip to see Maroon 5 perform in Barcelona, Spain.
Capturing their first of three Grammy Awards as “Best New Artist” of 2005 and going on to sell more than 17 million albums worldwide, Maroon 5’s releases have gone gold and platinum in over 35 countries. The group’s latest release, “V”, debuted at #1 on Billboard’s Top 200 chart and features the hit singles “Maps” and “Animals,” which was #1 on the Top 40 chart.
Maroon 5, who will be headlining 29 stages, have been loyal coconut water drinkers for years and incorporate exercise and yoga into their fast-paced tour schedule. Band members, including lead singer Adam Levine, make Vita Coco an important part of their on-the-road rituals.
“We’re huge fans of coconut water so a partnership with Vita Coco is a natural fit for us,” says lead singer Adam Levine.
Vita Coco has found a loyal following amongst musicians since the brand launched. Madonna and Anthony Kiedis of the Red Hot Chili Peppers are investors in the brand and Rihanna joined Vita Coco in 2011 as a global brand ambassador. Rihanna was the face of Vita Coco’s international advertising campaign in 2011 and 2012, and the strategic partnership elevated Vita Coco’s connection to the music industry even further. Through influencer seeding and regional marketing activations, Vita Coco has built strong relationships with local indie bands and DJ’s. The brand has also sponsored music festivals such as Coachella, Lollapalooza and Austin City Limits.
“Over the years Vita Coco has built a strong relationship with the music industry,” says Prinz Pinakatt, Senior Vice President of Marketing at Vita Coco. “This partnership with Maroon 5 is an exciting milestone for both the brand and the category.”
About Vita Coco
Vita Coco is the country’s best-selling coconut water brand, sold at over 100,000 US retailers, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon, and major airports and universities. The brand is sold in 30 countries globally, including the UK, France, Germany, Japan and China. For more information about Vita Coco visit www.vitacoco.com.
