BOSTON--(BUSINESS WIRE)--Visible Measures, the leading content advertising company, today announced a 100% viewable video solution, guaranteeing that brands will capture consumer attention. The offering is unique in that it guarantees one interaction or at least 30 seconds of attention, as well as the MRC and IAB viewability recommended standard of 50 percent of pixels in-view for at least two continuous seconds.
Moreover, Visible Measures is the first company to undergo its own MRC accreditation for viewability, while also supporting third party verification with companies such as Moat.
The industry has long sought a video solution that offers viewability standards that ensure video advertising is actually in an environment where consumers can view it. According to Business Insider’s Intelligence report “Ad Viewability: How Industry Groups, Advertisers, and Ad Tech Vendors are Defining and Fixing the Problem,” rates of viewability across ad platforms ranged from 35 – 50 percent in Q2 2014. In response, industry players, including Visible Measures, have called for an overall marketplace solution, advocating for a single open-source technology, Open Video Viewability, for measuring ad viewability aligned with agreed upon industry standards.
“Viewability standards are a major pain point for advertisers. Without this accountability, brands can’t be assured as to whether consumers are actually seeing their video ads. In other words, you may be paying for something you actually don’t get,” said Brian Shin, CEO of Visible Measures. “Our viewable video solution is a direct response to this need, extending the IAB and MRC suggested definitions, to guarantee consumer attention.”
Visible Measures’ video solution guarantees consumer attention with competitive cost-per-view pricing, 100% viewability, and at least one consumer interaction or 30 seconds of watched video.
“The ability to certify the viewability of the advertisements we track and provide marketers with a clear summary of a campaign is invaluable, especially when marketers are looking to scale brand budgets in digital,” said Jonah Goodhart, CEO of Moat, a SaaS analytics company bringing intelligent insight to brand advertisers, agencies, and premium publishers. “By leveraging our viewability measurement within Visible Measures’ video solution, we are able to assure the highest level of verification for marketers, providing ease of mind that their results are reliable.”
About Visible Measures
Visible Measures is the leading content advertising company. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media. Visible Measures works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestle, VivaKi and Conde Nast. Visit us online at visiblemeasures.com and track the industry’s most popular video content advertising at TrueReach.org.
Visible Measures logo is the registered service mark owned by Visible Measures Corp. Other company and product names may be trademarks or service marks of their respective owners.
About Moat
Moat is a New York-based SaaS analytics company bringing intelligent insight to brand advertisers, agencies, and premium publishers. Offerings include Moat Analytics, an attention measurement platform that provides in-depth analytics, viewability, and performance insights for publishers and advertisers to maximize the value of any ad campaign, and Moat Pro, an ad intelligence platform that allows marketers and publishers across industries to monitor and incorporate real-time trends and activity into their own media and creative decision-making. In June 2014, Moat became the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions in both online display and video. The company's founders, Jonah Goodhart, Noah Goodhart and Michael Walrath, previously launched Right Media, which was acquired by Yahoo! in 2007. For more, visit http://www.moat.com.
