NEW YORK--(BUSINESS WIRE)--Today, Macy’s and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced the launch of Whim™, an exclusive bedding and dinnerware collection from Martha Stewart available only at Macy’s. Now available on macys.com and in select Macy’s stores starting March 2015, Whim offers comforter sets, sheets and quilts in playful prints and colors, as well as colorful dinnerware.
“It’s wonderfully fun, fresh and vibrant, easy to live with, and in addition, very affordable,” said MSLO Founder and Chief Creative Officer Martha Stewart. ”I think consumers who want something new and different will discover a lot to love in the Whim collection. Add a bit of whimsy to your rooms!”
To create this collection, MSLO's talented team of young designers turned to their own homes and personal styles for inspiration. The result is a whimsical and sophisticated assortment, perfect for decorating a first home or reimagining an existing one. Designed to combine effortlessly, Whim products include easy-to-care-for, 100 percent-cotton bedding, with quilts, shams and five-piece comforter sets in colorful prints and cheerful solids. The collection also features coordinating sheet sets in playful designs such as zebras, flamingos, stripes and polka dots.
The Whim collection also includes a 16-piece dinnerware set (online only) with four stoneware dinner plates, salad plates, bowls and mugs, available in four fun hues: blueberry pie, candy apple, pool and lemon zest. Consumers can purchase one color for a monochromatic look, or buy two or three shades and combine them to create a lively table.
“We’re thrilled to bring this exciting new line to our savvy, stylish customers,” said Stephen Cardino, VP/Home Fashion Director for Macy's. “Designed to mix and match, the collection features a range of bold designs and speaks to the idea of relaxed, casual living. It’s perfect for our shoppers who are looking to refresh their homes this spring by changing the look of a bedroom or creating a beautiful table setting when entertaining family and friends.”
Whim bedding ranges from $50 to $200 and the 16-piece dinnerware set is priced at $59.99. Products are available now at macys.com/martha and will be introduced in Macy’s stores March 2015. For more information and product images, please visit: http://pimsmultimedia.com/macys-whim/.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO’s media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO’s television and video programming includes “Martha Stewart’s Cooking School” and “Martha Bakes” series on PBS, in addition to made-for-the-web video and a vast library of how-to content available online. Martha Live, a radio show hosted by Martha Stewart, airs every weekday on SIRIUS XM Channel 109. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy’s, JCPenney, Staples, PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.
