ISELIN, N.J.--(BUSINESS WIRE)--Birdzi, a provider of location analytics and mobile-centric personalized shopper engagement, today announced that Niemann Foods, a leading regional independent grocer operating under the County Market banner, has selected Birdzi’s Shopper Engagement platform to provide its shoppers with new in-store services and personalized offers via the grocer’s branded mobile app. The Birdzi platform is currently deployed in eight County Market stores, but Niemann Foods plans to roll out the solution to all 45 of the grocer’s store locations in Iowa, Illinois and Missouri by Q2 of 2015.
With the deployment of Birdzi’s Shopper Engagement platform, Niemann’s County Market grocery stores are among the first independent supermarket to offer iBeacon technology in the store.
Since implementing the Birdzi platform, Niemann Foods has reported several thousand downloads of the County Market mobile app, available for both iOS and Android. What’s more, because the Shopper Engagement platform can reach customers with “right time and place” customized offers, recent data from Niemann’s shows higher-than-industry-average mobile app retention rates and in-store shopper engagement. As well, feedback from County Market shoppers has been very positive:
- “I love the grocery list and the aisle location feature because it helps me find what is on my grocery list quickly.”
- “I love the app for County Market. I’ve used it to shop and to make a list for groceries. 10 stars out of 10!”
- “Love the app’s shopping list, coupons and special offers! It is so convenient.”
- “Makes me enjoy shopping more!”
Niemann Foods has deployed the entire suite of products in the Birdzi Shopper Engagement platform, including in-store location technology and analytics to help shoppers locate specific products on their shopping lists via the County Market branded mobile app. Niemann’s also utilizes the platform to support its shopper loyalty program, create and manage campaigns designed to grow shopper value, promote products and categories and maximize shopper traffic through the store.
“We selected the Birdzi platform because of the breadth of the platform’s capabilities and the affordability of such a turnkey retail solution. From day one, the Birdzi team has also provided us with an attention to detail and responsiveness that is second to none,” said Ron Cook, vice president and director of marketing, Niemann Foods. “Birdzi has provided us with more than just a mobile app. We now have a complete target marketing solution that our customers have fully embraced as part of their shopping experience in our County Market stores.”
“As a leading regional independent grocery retailer, Niemann’s Foods has been an early supporter of Birdzi and the Personiphi Network and we are thrilled that they are deploying our Shopper Engagement platform across their entire store base,” said Shekar Raman, CEO, Birdzi. “Niemann Foods has been a model customer, and we are proud to provide our sophisticated location analytics and customer engagement solution to increase customer loyalty and footfall.”
To learn more about Birdzi’s Shopper Engagement platform or its Personiphi Marketing Network, please contact info@birdzi.com. Media who would like to meet with Birdzi at the 2015 National Grocers Association Show, please contact Jeff Ketner at jeff@ketnergroup.com or 512.794.8876.
About Birdzi
Birdzi transforms retail spaces into location-aware environments, using sophisticated mobile analytics that provide insights into in-store shopper behavior. Birdzi provides both retailers and brands with a platform that allows them to target shoppers based on their purchase history, personal preferences, and location. The company’s powerful, cost-effective retailer branded mobile apps help shoppers along the path to purchase, while improving conversion and increasing revenues. Birdzi’s turnkey retail solution includes a comprehensive campaign management tool that allows retailers and brands to easily set up, manage and measure campaigns across multiple chains or stores. For more information: www.birdzi.com
