SAN FRANCISCO--(BUSINESS WIRE)--Switchfly, Inc., the technology company powering travel search/booking and loyalty point redemption solutions for the world’s most celebrated brands, today announced its newest enterprise customers for 2014, expanding its roster of leading multinational brands to include names such as Atlantis Paradise Island, Bahamas and Thai Airways / Royal Orchid Holidays. The company expanded its offering from the Americas and Europe further into Asia-Pacific and the Caribbean while also growing its existing clients to new markets and channels.
“2014 was an exceptional year for Switchfly that saw our global expansion and product innovation efforts culminate in measurable business results,” said Daniel Farrar, Chief Executive Officer at Switchfly. “Together with our clients, we are meeting the growing market demand for the next generation of business strategies—from personalization and the changing face of brand loyalty, to the adoption of omnichannel marketing. We are very proud of the record performance our team delivered this year and are excited to continue our momentum in the New Year.”
Switchfly is rapidly expanding its leadership and technology solutions across the global travel, financial services and ecommerce industries, and anticipates that it will continue this trajectory into 2015 and beyond.
Customer Growth
Recent customers that selected Switchfly in 2014 include Atlantis Bahamas, US Air (via the American Airlines merger) and Thai Airways / Royal Orchid Holidays (read the case study here). The company also renewed or expanded relationships with the following companies: American Express, Australia-based Flight Centre Travel Group, LATAM of South America, MasterCard, and Club Premier Aeromexico.
New Products & Launches
A new product offering that Switchfly developed and announced in 2014 includes Hotel Ecommerce, with Atlantis Bahamas providing a complete hotel search and booking compliment to the platform (read more about the new product offering here). Switchfly also launched new mobile platforms or mobile channels to customers in international markets, including: United MileagePlus and American Express (in India). Additional partners will be launching the Switchfly white label mobile product in 2015.
Industry Recognition
To top off a stellar 2014 year for Switchfly, the company took home two Gold awards at the Annual CEO World Awards. CEO Daniel Farrar was proclaimed the Gold Winner for The Visionary CEO of the Year in the Cloud Computing/SaaS category and Switchfly was awarded the Gold Award for Best Company to Work For. Cady Wolf, SVP of Global Sales, took home two Gold awards at the Annual Women in Business World Awards for the Innovative Women of the Year and Women Excellence Case Studies for double-digit year-over-year growth in the Internet/Cloud Computing category.
Talent Development
This year Switchfly saw a 10% growth of its full time company staff as well as a 60% increase in its outsourced staff. Among key talent appointments and promotions, Graham Blankenbaker was announced as Chief Technology Officer. Hong Tsui was promoted to Chief Financial Officer, and Diego Dugatkin joined the leadership team as Executive Vice President of Corporate and Business Development. Additionally, Kevin Wray joined the leadership team as Chief Commercial Officer, working with Cady Wolf, SVP Global Sales, as she transitions into a Switchfly Advisory Board role. Looking further ahead into 2015 staffing, Switchfly has plans to add additional resources with newly established alliances in India, NIIT as well as in Mexico with Nearsoft.
Switchfly Resources
Switchfly offers thought-leading travel and loyalty news, stories, advice, ideas, and analysis of industry trends on its Departure Lounge Blog you can read at http://www.switchfly.com/blog. Check out Switchfly’s travel trends and loyalty point redemption insights (revealed by the 60 million searches that cross the Switchfly platform each year) at http://www.switchfly.com/infographics. Switchfly also partners with IdeaWorks to produce several reports including the annual Switchfly Reward Seat Availability Survey, which can be viewed at https://www.switchfly.com/reports.
ABOUT SWITCHFLY
Switchfly, Inc. is a global technology company that powers travel shopping and loyalty redemption solutions for some of the world’s most recognizable brands across airlines, hotels, financial services and ecommerce. World-class products delivered via a flexible software-as-a-service platform let clients easily launch and maintain a complete omnichannel travel and loyalty experience superior to any online travel agency. Tailored to their customer needs while maintaining a full brand match, Switchfly solutions drive customer engagement, enhance brand loyalty and increase profit. Founded in 2003 and headquartered in San Francisco, the Company generates more than $1.25 billion USD in revenue for its clients annually and facilitates the redemption of more than 35 billion reward points and miles annually. The company’s global client roster includes American Airlines, Emirates, JetBlue and LAN Airlines; IAG Avios, Lufthansa Miles & More and United MileagePlus; InterContinental Hotels Group and Starwood Hotels; Expedia, Orbitz, Priceline and Groupon. For more information, visit http://www.switchfly.com.
