MUMBAI, India--(BUSINESS WIRE)--Vserv, a smart data led mobile marketing platform, announces the launch of Vserv Aqua Native, a dynamic native ad format powered by the Vserv Smart Data™ platform. Aqua Native is designed to facilitate a seamless experience for consumers on mobile, inclusive of ads. It displays ads that are customized as per the environment, design and layout of the app or site, hence being able to retain consumer attention and reduce ad fatigue. This in turn leads to a higher average click-through rate for the publisher.
“Vserv Aqua Native is a fluid ad format which can deliver 5760 different permutations of an ad to be displayed on the app or site,” said Prashant Dixit, VP - Global Data & Supply Partnerships, Vserv. “In addition to this, Aqua Native also allows the publishers to fully customize the ad based on their requirement.”
“Today’s multi-screen consumer prefers advertisements that do not disrupt the browsing experience,” said Radhika Shukla, Head - Digital Media Products, The Hindu. “Aqua Native will enable us to provide more fulfilling experiences to our customers and hence we are indeed very optimistic about working with Vserv in this endeavor.”
Eugene Kudinov, Business Development, HeroCraft added: “We believe that native advertising allows for a far deeper and richer level of engagement with users. We look forward to working with the new Aqua Native platform in order to serve our customers better.”
25% more consumers tend to notice native ads, thereby resulting in better conversions.1 Consumer interactions via native ads result in a 4X increase in CTR thus demonstrating that users prefer an engaging experience while browsing through the apps they love. Native ads will also comprise a larger share of the mobile display ad budget by 2017, with publishers gradually realizing the positive results that native advertising generates.
About Vserv
Vserv is a mobile marketing platform that delivers smart data led results to marketers, app developers, telcos and data partners. Powered by its award winning market first technologies, the company drives engaging mobile experiences for the emerging billion mobile internet users. Founded in 2010, Vserv has 500 million+ unique users, with offices across the USA, UK, South Africa, India, Singapore, Thailand, Indonesia, Malaysia, Philippines & Vietnam.
1 http://www.iab.net/media/file/Sharethrough-IPG-Infographic-11x17-CMYK_nobleeds.pdf
