SCOTIA, Calif.--(BUSINESS WIRE)--Humboldt Redwood and CAMO Hidden Fastening System announced today that they have teamed up to promote the pairing of beautiful Redwood lumber and state-of-the-art hidden deck fasteners to create stunning decks that look better from every angle.
“This really makes sense for both companies, our value-chain partners, and our customers,” according to Bob Mertz, CEO Humboldt Redwood. “We see CAMO as an excellent complement to our redwood decking.”
For homeowners, contractors, and deck designers, hardware is an important design consideration to support the deck finish and ensure the highest quality function over the life of a deck. Redwood decks can last for decades, so the hardware must last as long.
“When people build a Humboldt Redwood deck, they want to see their beautiful deck; not the deck fastening system. CAMO puts the fasteners where they belong – out of sight,” said Greg Groenhout, CAMO Product Manager.
Why is a Redwood deck even better with CAMO Hidden Fasteners?
1. The View: Nothing comes between the beauty and the beholder…a fastener-free Redwood deck surface.
2. The Fit and Finish: The unmistakable look and feel of a high-end professional job. Snug and secure. Consistent spacing along the full length.
3. The Ease of Installation: It’s faster and easier than you ever thought possible. The CAMO innovative edge-fastening system makes it simple.
4. The Bottom Line: More beautiful, more professional, less work and less expensive.
Naturally strong and durable, up to 5 times stronger than other decking materials, Humboldt Redwood is the ideal decking material to withstand every season. Naturally beautiful, with a distinctively warm red color that compliments any landscaping design, redwood requires minimal maintenance and provides years of enjoyment.
The CAMO Hidden Deck Fastening System is the first-of-its-kind system to easily and affordably attach redwood decking directly to the substructure, creating a beautiful, fastener-free deck surface. The fasteners are manufactured from 316 Stainless Steel for superior corrosion resistance in marine and coastal environments. The CAMO Marksman® Pro X1 positions and guides CAMO Hidden Fasteners for secure side-angle entry to the deck board with no pre-drilling.
Humboldt Redwood and CAMO will launch a joint marketing campaign to announce this partnership through a mix of traditional media, online marketing and point-of-sale displays that deliver the campaign theme, “Better from every angle.” For a list of participating “Better from every angle” dealers, go to http://www.getredwood.com/betterfromeveryangle/
About CAMO
CAMO is the brand name of National Nail Corp.’s hidden deck fasteners and tools. The CAMO Hidden Deck Fastening System is the first hidden fastening system that easily and affordably attaches deck boards directly to the substructure, creating a beautiful, fastener-free deck surface. Using CAMO Marksman tools & CAMO Hidden Fasteners, the system utilizes innovative edge-fastening, which enables the screws to be installed securely at an angle directly into the board and joist, without pre-drilling.
About Humboldt Redwood
Since its founding in 2008, the mission of the Humboldt Redwood Company (HRC) has been to manage a large block of productive forestland utilizing high standards of environmental stewardship while at the same time operating as a successful business. Today HRC consists of more than 200,000 acres of FSC-Certified coast redwood and Douglas‐fir forestland, making HRC one of the world’s largest producers of redwood decking, timbers and dimensional lumber. Through conscious stewardship and careful business practices, HRC has created a positive, economically viable example of how private forest management can protect and restore the ecological attributes of an industrial landscape. For more information, visit http://www.getredwood.com/