OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the leading Internet radio service, announced today that Alan Schanzer has joined the company as Senior Vice President, Agency and Advertiser Development. Schanzer will report directly to Chief Revenue Officer John Trimble.
Schanzer will lead the company’s collaborations with advertising agencies and brands, providing strategic counsel to marketers to maximize the power of Pandora and leveraging feedback from agencies and brands to help Pandora build attractive and innovative products.
“Alan’s successful track record in cultivating deep industry relationships will help us fortify our already-strong agency and brand partnerships,” said Trimble. “With the explosion of mobile and Pandora’s persistent growth and leadership in Internet radio, this is a perfect time for Alan to join our team.”
Schanzer comes to Pandora with nearly 20 years of experience in the media industry, having delivered strategic leadership, vision, and insight to some of the most prominent brands worldwide. Most recently, Schanzer served as Chief Client Officer at Undertone Networks, where he worked with leading companies to create customized, cross-screen advertising solutions. Before joining Undertone, Alan was Managing Partner at MEC Interaction, where he worked with leading brands including AT&T, Citibank, Xerox, Campbell’s, Colgate, Paramount, Range Rover and Jaguar.
“I am extremely excited to join Pandora,” Schanzer said. “In addition to its unmatched scale, Pandora has a treasure trove of data and insights, as well as incredible mobile expertise. I’m looking forward to helping marketers and agencies benefit from these offerings and finding new ways for brands to leverage Pandora to engage with consumers.”
In 2014 alone, Pandora launched three significant advertising products that provide increased attention, engagement, and time spent with brands: In-Car Advertising, Promoted Stations and Sponsored Listening. Schanzer will be a key evangelist for the company and its advertising solutions as Pandora scales these offerings and continues to lead the discussion around the effectiveness of audio advertising.
ABOUT PANDORA
Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse
