DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/n4xtxn/philippines) has announced the addition of the "Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate" report to their offering.
The report titled Philippines Online Advertising Market Outlook to 2018- Driven by Rising Internet and Social Media Penetration Rate presents a comprehensive analysis of the industry covering aspects including market size by ad spending on digital or online advertising and market segmentation by types of online advertising, types of revenue generation models, type of organizational structure and by different sectors contributing to the overall revenue of online advertising in Philippines. The report also entails a detailed description on the recent trends and developments in the market and competitive positioning of major players in the industry along with future projections of the Online Advertising Industry in Philippines.
Online Advertising in Philippines can be broadly classified into display advertising, mobile advertising, search advertising and online video advertising. Display Advertising has the largest share in the online advertising space in the country. The average time spent by an individual on social media sites is way more than any other sites on internet in Philippines.
Online Advertising Market in Philippines is still in the developing stage as compared to the other markets at the global level. Online Advertising industry has been developing and gaining popularity in the country on account of rising internet connectivity and coverage as well as increasing mobile penetration rate in the country. The internet penetration rate which was nearly 15% in 2008 has risen and reached to nearly 45% in 2013.
Philippines Online Advertising Market has shown a tremendous growth during the last few years. The market has grown at a CAGR of 43.4% during 2009-2013. This has been mainly on account of the increasing popularity of social media in Philippines.
The Online Advertising Market in Philippines consists of a mix of innovative and creative digital ad agencies. Some of the well established agencies in digital advertising industry globally such as MRM Worldwide, McCann Worldgroup, Tribal DDB, Group M, Starcom Mediavest Group and others are the leading players in the Philippines online advertising Industry.
Companies Mentioned
- 2Elev8 Trend Marketing
- Affinity Express
- Clever Buy PH
- DDB Group Philippines
- Group M
- MRM Manila
- Save 22
- Starcom Mediavest Group
- Web Marketing Quote
For more information visit http://www.researchandmarkets.com/research/n4xtxn/philippines
