ALEXANDRIA, Va.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential PenFed Realty has joined the network operating as Berkshire Hathaway HomeServices PenFed Realty.
The brokerage, with 40 offices and nearly 900 agents serving the Mid-Atlantic region plus the Florida Panhandle; San Antonio, Texas; and Clarksville, TN; is a wholly owned subsidiary of Pentagon Federal Credit Union. It was a Top-10 company in the Prudential Real Estate network last year generating nearly $2 billion in sales volume on 6,300 closed units.
“Our transition brings together two revered brands that elevate our presence in the marketplace,” said Kevin Wiles, president, Mid-Atlantic Region. “Berkshire Hathaway HomeServices’ namesake is Warren Buffett’s Berkshire Hathaway Inc., one of the world’s most trusted and respected corporations. Of course, Pentagon Federal Credit Union is one of America’s strongest and safest financial institutions. We look forward to an incredibly bright future.”
Berkshire Hathaway HomeServices has grown rapidly since its launch 15 months ago, and now counts 34,223 agents and 1,056 offices operating in 47 states. Already, the network was named 2014 “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study and “Startup of the Year” among all U.S. industries at the 2014 American Business Awards.
Wiles said the brand will help PenFed Realty grow and recruit top agents. “We believe real estate consumers will look for our Cabernet and White yard signs as symbols of expert guidance, integrity and financial strength,” he explained. “Real estate professionals will understand the marketing advantages of our prestigious brand and will want to join our ranks.”
With their transition, PenFed Realty agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional, education and marketing support. Resources include powerful lead generation and other tools fueled by the most accurate real estate data available.
PenFed Realty will commemorate its brand transition Dec. 8 with a ceremony and reception at the Congressional Country Club in Bethesda, MD. Ribbon-cutting ceremonies and open house events are also planned for the brokerage’s local offices.
“PenFed Realty is one of America’s top brokerages and is a wonderful addition to our network,” said HSF Affiliates’ incoming CEO Gino Blefari, who will speak during the reception at the Congressional Country Club. “We proudly welcome this company to Berkshire Hathaway HomeServices.”
About Berkshire Hathaway HomeServices PenFed Realty
PenFed Realty, LLC, wholly owned by PenFed (Pentagon Federal Credit Union), is a full-service real estate company with an annual sales volume of nearly $2 billion. It serves PenFed members as well as the general public. Visit www.bhhspenfedrealty.com for details.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.berkshirehathawayhs.com.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit www.berkshirehathawayhs.com for details.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.
