SAN FRANCISCO--(BUSINESS WIRE)--Williams-Sonoma celebrates the success of its national partnership with Share Our Strength’s No Kid Hungry campaign by raising more than $250,000 in the month of September to help end childhood hunger in America. The brand supported the cause by developing limited-edition spatulas featuring artwork by chefs April Bloomfield, Tyler Florence, Suzanne Goin, Bryan Voltaggio and Michael Voltaggio which quickly sold out in many of the retailer’s 240 locations and on their website. Williams-Sonoma also hosted “Cooking For A Cause” classes in 30 cities throughout the U.S., donating all proceeds directly to support No Kid Hungry’s mission to end childhood hunger in America. A set of three mini Le Creuset cocottes in the classic flame color will continue to be offered during the holidays as part of the partnership while supplies last, which dedicates $25 for each sold to No Kid Hungry.
The limited edition products, dubbed early on as “Tools For Change” will return in 2015 as well as a reimagined Cooking For A Cause initiative. Jean Armstrong, Williams-Sonoma Director of Brand Marketing adds, “We recently named No Kid Hungry Williams-Sonoma’s leading corporate charitable partner and the customer response to our campaign has been overwhelmingly positive. We’re aiming to expand our efforts in 2015 with an exciting, new line of ‘Tools For Change,’ as well as to grow the scope of Cooking For Cause to reach even more people.”
Share Our Strength Founder and CEO, Billy Shore, commented, “People would be surprised at how widespread the problem of childhood hunger is; poverty and hunger affect kids in every congressional district in this nation. Since launching No Kid Hungry, we’ve helped connect hungry kids to more than 107 million additional meals that they otherwise would have gotten and our work with Williams-Sonoma has been integral in raising the awareness and the necessary funds to achieve this.”
Customers should contact their local Williams-Sonoma to inquire about product availability in their area. To find out more about Williams-Sonoma’s partnership with No Kid Hungry, please visit: http://www.williams-sonoma.com/shop/new/new-no-kid-hungry/.
About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store has a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. Williams-Sonoma Cooking Schools, located in select locations in the U.S. and Australia, offer hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes, tips and techniques that help them create delicious meals and wonderful memories.
About No Kid Hungry®
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength’s No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. No Kid Hungry connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
