AUSTIN, Texas--(BUSINESS WIRE)--Demonstrating the depth and diversity that rank it among the nation's top 25 independent healthcare communications agencies, HCB Health has won a rebranding assignment from Schumacher Group, one of the largest and fastest growing healthcare resources in the U.S.
Partnering with more than 3,000 healthcare providers to help treat more than four million patients annually, Schumacher Group provides patient-centered services across the whole continuum of care, including medical staffing and administrative assistance in emergency medicine, hospital medicine, care management, medical billing, and an employer-linked initiative called WellnessWorks.
The assignment includes a wide scope of activities geared toward focusing attention on the unique strengths and offerings of Schumacher Group. The HCB team will be led by Kim Carpenter, vice president of account services. On the client side, the account will be managed by Maura Nelson, vice president of marketing and communications, and Lee White, chief operating officer.
"We chose HCB as our partner because the agency understands all facets of healthcare, has extensive CLM (closed-loop marketing) experience, and knows how to successfully reposition an evolving company." White said. "As we grow and mature in this new era of healthcare reform, we want to clearly communicate the unique capabilities that help us serve the healthcare needs of all the communities where we do business."
HCB will begin work on the rebranding assignment immediately. Spending information has not been released.
About HCB Health
Founded in Austin, Tex. in 2001, HCB Health is an independent, full-service agency dedicated solely to healthcare communications. HCB's business philosophy is to outsmart competitors, not outspend them. The agency serves the entire healthcare sector, including medical device and pharmaceutical companies as well as a wide range of healthcare organizations, hospitals, specialized practices and payers.
To learn more about the agency, visit HCBHealth.com, follow us on Facebook and check out our MedMen blog.
About Schumacher Group
Caring for more than four million patients annually, Schumacher Group is one of the largest emergency medical staffing and management companies in the U.S., as well as a healthcare resource for Hospital Medicine, Wellness Programs, Care Management, and Billing and Coding. For more information, visit www.schumachergroup.com.